Performance Marketing Manager

Primary Responsibilities

• Campaign Planning & Management:Develop execute manage andoptimizepaid media campaigns across a variety ofonline and offlinechannels tactics and audiences. Responsibilities include creative development messaging landing page management QA testing and ensuringcampaign compliance with relevant regulations.
• CRM Platform Management:Manage andoptimizeHubSpot (or equivalent CRM platform) to support campaign execution lead tracking/scoring and marketing automation. This includes building andmaintainingbackend automations such as workflows nurture sequences lead routing and integrations with other marketing and sales technology tools.
• Email Marketing:Develop and execute email marketing programs viaHubspotto nurture leadssupport pipeline growthandoptimizelead scoringmethodologyincluding audience segmentation copy creative automation A/B testingand performance optimization.
• Campaign Reporting:Leverage reporting dashboards and campaign analytics to communicate results to stakeholders.
• Competitive Analysis:Monitorand analyze competitor digital marketing tactics and presence toidentifytrends gaps and opportunities.
• Vendor Management:Manage relationships with external partners including digital marketingagency media partners and other vendors.
• Project Management:Coordinate andprojectmanage multiple concurrent initiatives balancing priorities across teams andexecuting deliverablesto completion on time. Use project management tools and software for streamlined execution.
• Cross-Functional Collaboration:Partnerwith stakeholders across Marketing Sales and other business units toexecute digital campaigntacticsperformanceandresults to key stakeholders.
• Stakeholder Management:Build trusted relationships across the organization by serving as a collaborative partner who balances marketing goals with broader business priorities.

Required Qualifications:

• Industry Background:6-8 years of experience inperformancemarketing and paid media preferably within a financial services organization.
• Technical Proficiency:Skilled in HubSpot (or similar CRM)HTML email template creationmarketing automation platforms paid media platforms (Google LinkedIn etc.) and AI-enabled marketing tools.
• Precision & Accuracy:Exceptional attention to detail and a commitment to accuracy across all aspects of campaign execution. Able to deliver with consistencymaintaininghigh standardsof quality even when managing multiple campaigns simultaneously.
• Communication Excellence:Strong written and verbal communication skills with proven ability toshare the impact of marketing tacticstodiverse stakeholders.
• Problem-Solving Skills:Takes initiative to solve problems implement solutions and improve hands-on execution at the campaignlevel and broader marketing level.
• Adaptability:Comfortable working in a fluid rapidly changing environment. Approaches new challenges as opportunities for innovation.

Compensation Range:

$75000 - $100000

Why Cerity Partners:

Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:

• Health dental and vision insurance day 1!
• 401(k) savings and investment plan options with 4% match
• Flexible PTO policy
• Parental Leave
• Financial assistance for advanced education and professional designations
• Opportunity to give back time to local communities
• Commuter benefits

Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures perspectives and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race religion national origin sex sexual orientation age veteran status disability status or any other applicable characteristics protected by law.

Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations please reach out to Applicants must be authorized to work for any employer in the U.S.