Influencer Marketing Specialist BeatBox
Saint Louis, MI - USA
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY:
St Louis: $66400 - $78850 bonus eligible
New York: $80000 - $95000 bonus eligible
COMPANY:
We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do
ROLE SUMMARY:
The Influencer Marketing Specialist supports the administrative operations ofBeatBoxsInfluencer Marketing Department. Focused on strategic creator discovery vetting product seeding and campaign coordination this role reports to the Influencer Marketing Manager and is part of the broader Digital Social team. This specialist brings proven experience inidentifyingand engaging influencers with responsibilities that include coordinatinglogisticsmaintaininginfluencer trackers and platforms and ensuring strict adherence to internal processes FTC guidelines and 21 compliance requirements.
Additionally this role supports early influencer initiatives for our newly launched brandChillitas. Ideal candidates have some understanding of multicultural marketing and a general familiarity with U.S. Latino/Hispanic influencer trends and culture.
This role is perfect ifyouredetail-oriented highly organized and love discovering new creators. You can pitch talent who embodyBeatBoxshigh-energy vibe rooted in music festival culture and online and fluent in TikTok Instagram YouTube emerging creator niches and viralonlinetrends.
JOB RESPONSIBILITIES:
Build andmaintaindynamic target lists of 200300 creators sourcing talent across multiple niches to support festival campaigns product launches always-on marketing and brand experiences forBeatBoxandChillitas.
Assistin sourcing and vetting influencers for campaigns (e.g. new launches brand collaborations cultural partnerships) ensuring alignment with brand guidelines and 21 audience requirements.
Support execution of influencer campaigns including product seeding shipment coordination delivery confirmations and content submissions.
Track creator activity and campaign deliverables acrossinfluencerplatforms ( Archive) ensuring all content is deliveredanduploadedtoour internal drives.
Monitor campaign performance and organize key metrics ( EMV reach engagement) to support reporting and campaign recaps.
Maintain internal influencer trackers withaccuratecreator details content links agreement status and payment progress.
Manage the influencer payment pipeline and support contract organization ensuring invoices are tracked and agreements are properly executed and archived.
Develop creator briefs and campaignguidelines andcurate creative inspiration to guide content development.
Monitor organic and viral content featuringBeatBoxandChillitas capturing relevant UGC and tracking emerging opportunities.
Track competitor influencer activity and creator trends partnering with Digital and Social teams to inform future campaigns and support broader brand initiatives.
Support on-site influencer activations and experiential campaigns with coordination andlogistics
JOB QUALIFICATIONS:
High school diploma or equivalent required. Bachelors degree preferred.
23 years of experience in paid and/or organic influencer marketing PR social media or experiential campaigns specifically within the creator and influencer space.
Experience in CPG beverage or a highly regulated industry (e.g. alcohol 21 compliance) is a massive plus.
Familiarity with FTC disclosure guidelines and best practices for influencer marketing compliance.
Hands-on experience with influencer CRM platforms (such asCreatorIQor Archive) and managing large datasets in Excel or Google Sheets.
Experience supporting multicultural marketing campaigns or a general familiarity with US Latino/Hispanic creator culture trends and music.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matchingcontribution
Chance to work in a fast-paced environment among a company ofowners
Free Beer!
Required Experience:
IC
About Company
America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.