Director, Community Marketing

Position Title: Director Community Marketing
Reports to: VP of Demand Generation & Analytics
Location: NYC or Remote

CyberRisk Alliance (CRA) is the nations fastest-growing business intelligence platform dedicated to cybersecurity and digital risk professionals. At the heart of CRA is a thriving community of cybersecurity leaders who share knowledge collaborate with peers and accelerate innovation across the industry.

CRA is seeking a Director of Community Marketing to lead growth engagement and member experience for the CyberRisk Collaborative (CRC). This role will scale a high-value membership community of cybersecurity leaders while driving measurable growth engagement and revenue across CRAs events digital products and paid services.

CRCs mission is to strengthen the cybersecurity workforce by accelerating leadership development facilitating access to innovation and empowering the C-suite with trusted peerdeveloped insights and solutions.

This leader will build and execute strategies that attract and retain cybersecurity executives and rising leaders across both public and private sectors. The role will work closely with membership operations marketing content and events teams to deliver a premium member experience and expand the impact of CRAs community platform.

The ideal candidate is both a builder and operator with deep experience growing professional communities or membership programs. They bring a product mindset strong data orientation and a passion for creating programs that deliver meaningful value for executive audiences.

Responsibilities:

• Drive Membership Growth-Lead CRCs member acquisition strategy and grow the community across cybersecurity leaders including C-suite executives VPs directors and emerging leaders. Build and optimize acquisition funnels onboarding experiences and engagement programs that increase activation and long-term retention
• Strengthen CRCs Value Proposition- Continuously refine CRCs positioning to ensure clear differentiation and strong relevance to enterprise cybersecurity leaders. Develop programming strategies that drive recurring engagement through digital content peer forums and virtual events.
• Increase Member Value and Revenue Contribution-Develop structured pathways that connect members to CRAs broader offerings including digital solutions national programs and paid services. Lead pricing and packaging strategies membership tiers benefits and renewal frameworks to grow lifetime member value.
• Scale the CRC Partner Program- Design and grow a sponsor partner framework that delivers measurable value for sponsors while preserving the independence and peer-driven nature of the community.
• Convert Event Audiences into Members- Develop strategies to convert qualified Official Cybersecurity Summit attendees into CRC members strengthening the connection between CRAs event portfolio and its year-round community.
• Own Digital Community Experiences- Manage CRCs digital community products and virtual event experiences to ensure a seamless premium experience for members.
• Build the CRC Member Platform-Oversee development of a modern member portal that supports collaboration gated content and integrated community benefits.
• Lead Brand and Community Expansion- Guide the continued evolution of the CRC brand including integration with the Official Cybersecurity Summit and new initiatives such as Emerging Leaders and Women in Cyber programs.
• Drive Data and Performance Measurement- Develop dashboards reporting frameworks and KPIs that measure growth engagement retention and revenue contribution
• Collaborate Across the Organization- Partner with marketing sales content digital and events teams to align messaging campaigns and lifecycle marketing strategies. Work closely with membership operations to ensure consistent member engagement and operational excellence.

Qualifications:

• Proven experience growing and managing a membership product subscription product or community-driven platform
• Demonstrated ability to design and execute engagement programs that drive retention and repeat participation
• Experience owning digital experiences and working across teams to improve product performance and member satisfaction
• Strong understanding of subscription fundamentals including trial/renewal mechanics retention levers and lifecycle journeys
• Experience with pricing strategy and modeling (membership tiers benefits packaging conversion levers and incentives)
• Strong project management and cross-functional leadership skills
• Data-driven approach with experience defining KPIs and using performance insights to guide strategy
• Excellent communication skills and comfort engaging senior executive audience

• Experience growing digital membership community or subscription-based programs
• Strong understanding of executive-level audiences and engagement strategies
• Experience driving community growth retention and monetization
• Data-driven mindset with experience using metrics and dashboards to guide strategy
• Ability to collaborate across marketing sales content and product teams
• Passion for building communities that deliver real professional value
• The ideal candidate leads with humility empathy kindness and compassion values that are core to the Communities platform