Events & Lifecycle Marketing Specialist

About Specialty Program Group

Our goal is to partner with industry-leading specialty businesses to provide them with the ability to achieve their goals and optimize their businesses. Specialty Program Group offers access to capital and investment deep carrier relationships creative thinking product development and broad distribution while allowing our businesses to maintain the essence of what makes them successful. Specialty Program Group delivers leading-edge specialty expertise backed by transformative digital capabilities and sophisticated data and analytics.

About Proper Insurance

Proper Insurance is a leading provider of specialized insurance solutions for the short-term rental market. Working with vacation rental owners real estate investors and property managers across the country Proper helps clients protect properties used for Airbnb Vrbo and other short-term rental activity with coverage designed specifically for that exposure. Proper combines deep category expertise educational marketing and a strong service model to help clients better understand risk and secure more appropriate coverage. Proper Insurance is part of Specialty Program Group a HUB International company.

About the Position

The Events & Lifecycle Marketing Specialist is a mid-level marketing role responsible for supporting and improving two critical areas of the business: event execution and lifecycle marketing. This person will help manage conference and sponsorship logistics coordinate vendors and materials support event strategy and performance reporting and build write and optimize email campaigns and automations. The ideal candidate is organized detail-oriented comfortable writing marketing copy and able to manage multiple moving pieces across deadlines systems and stakeholders. This role should be highly comfortable using AI in day-to-day work to improve speed execution and output quality.

Key Responsibilities

• Plan and execute event and conference logistics including sponsorship deliverables booth coordination vendor communication shipping travel coordination and collateral support.

• Support the strategy tracking and reporting of marketing events including post-event follow-up and performance insights.

• Build write edit schedule and optimize lifecycle email campaigns and automations across customer and prospect journeys.

• Manage audience segmentation list hygiene campaign scheduling and automation updates within the companys email marketing platform.

• Coordinate with internal stakeholders and external designers or vendors to develop event materials campaign assets and supporting content.

• Use project management systems to keep event and campaign work organized on schedule and visible to the broader team.

• Assist in maintaining marketing calendars contact workflows campaign documentation and operational processes.

• Use AI tools such as ChatGPT Claude and similar platforms to support copy development planning workflow efficiency and analysis.

• Monitor campaign and event performance and make recommendations for improvements over time.

• Perform other duties and special projects as assigned.

Qualifications

• 3 years of experience in marketing event coordination lifecycle marketing email marketing marketing operations or a related field.

• Bachelors degree preferred but not required. Equivalent experience will be considered.

• Experience writing marketing copy and managing email campaigns or automations.

• Experience working in an email marketing platform such as ActiveCampaign HubSpot Mailchimp Marketo or similar.

• Strong organizational and project management skills with the ability to manage multiple deadlines and details at once.

• Strong written communication skills and the ability to collaborate effectively across teams and vendors.

• Experience using project management tools such as Asana ClickUp or similar.

• Comfortable using design collaboration tools such as Canva and working with creative teams to bring campaigns and materials together.

• Proficiency with AI tools and a clear willingness to use them extensively in day-to-day work.

• Self-directed detail-oriented proactive and calm under deadline pressure.

Preferred Qualifications

• Experience supporting conferences sponsorships or event-based marketing.

• Experience with segmentation A/B testing and campaign optimization.

• Familiarity with Google Analytics or similar reporting tools.

• Experience in insurance hospitality SaaS real estate or other service-driven industries.

• Basic HTML or email formatting experience.

Work Location

This role is remote within the United States. Candidates based in or near Bozeman Montana are expected to work in-office. Hybrid flexibility may be considered over time based on performance role alignment and business needs.

Salary Transparency

Disclosure required under applicable state or municipality regulations: The expected salary range for this position is $65000-$74000 and will be impacted by factors such as the successful candidates skills experience and working location as well as the specific positions business line scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health dental vision life and disability insurance FSA HSA and 401(k) accounts paid time off benefits and eligible bonuses equity and commissions for some positions.

Travel Requirements

Occasional travel may be required for conferences meetings or team events.

30 / 60 / 90-Day Success

• 30 days: Learn current event workflows campaign calendars and lifecycle systems; begin drafting email content and supporting an upcoming event.

• 60 days: Independently manage core logistics for an event or sponsorship and launch segmented lifecycle campaigns with minimal oversight.

• 90 days: Maintain ongoing event and email workflows contribute reporting insights and identify clear improvements to campaign execution and event follow-up.

#SPG

HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity national origin religion age color sex sexual orientation gender identity disability or veterans status or any other characteristic protected by local state or federal laws rules or regulations.

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