Yield Executive

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: Permanent Full-time

DEPARTMENT: BBC Studios

LOCATION: London Television Centre - Hybrid

PROPOSED SALARY RANGE: 40000 - 45000 London Weighting (5441) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the worlds most sought-after TV audio and digital content.

Our ambition is to be the home of the most powerful entertaining and inspiring stories for people all around the world.

WHY JOIN THE TEAM

This role is part of BBC Studios the BBCs global content company that supports our mission of maximising the greatest commercial returns to the UK license payer by building BBC brands audiences and reputation across the world.

The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats audience segmentation demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX design content and commercial teams as well as technical delivery units to ensure we have best in class premium ad products delivering for our customers across the Globe.

This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.

We are looking for a Yield executive to join the team to help shape and deliver our commercial partner management reporting analysis and yield.

The role will be pivotal in setting a path to accurate ad delivery to audiences across our media landscape including web app video/audio variants. It will assist in developing our targeting capabilities and options reporting and analytics.

YOUR KEY RESPONSIBILITIES AND IMPACT :

• Design execute and monitor our pricing floor strategy to minimise underselling of premium inventory.
• Conduct regular A/B testing on floor prices across our global properties.
• Analysis of Open Market vs Private Marketplace performance moving inventory between tiers to ensure the highest possible eCPM
• Review past performance to ensure that Business metrics have been met and are on track to reach key business KPIs
• Looking at the macro picture of our bidders to optimise auction pressure
• Partner Management of our SSPs and DSPs
• Audit low-quality ads to protect the sites brand integrity and maintain high engagement in our ad stack.
• Coordinate with other areas including sales programmatic and operations
• Work with the Product and Sales team to provide guidance on pricing for programmatic and direct sales floor rates and support the sales team for business propositions on discounts and offers
• Responsible for weekly/monthly/quarterly reports to the business on yield tracking and programmatic revenue tracking

YOUR SKILLS AND EXPERIENCE :

ESSENTIAL CRITERIA

Ability to apply industry knowledge market awareness audience research and analytics insights to ad product strategy and planning.
Extensive knowledge of the advertising eco-system
Familiarity with a/b testing
Ability to coordinate among multiple business geographically dispersed stakeholders through an ongoing dialog to ensure product is aligned with business needs and activities.
Experienced diplomatic communicator able to ensure tone and language ensures process need approach and outcomes are clearly understood.
Agile and adaptable able to work cross-functionally and internationally with some travel needed.
Experience of working on direct-to-consumer digital media or news products an advantage.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

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