Media Planning Director LATAM

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

This is a highly strategic and hands-on leadership role for a visionary Media Planning Director LATAM with a genuine passion for the tech industry. You will oversee and orchestrate the entire media planning and activation operation for akey tech client across 14 markets in LATAM.

The primary impact lies in being anoperational architect standardizing routines processes and best practices across the region to ensure consistency and efficiency. You will develop and implement cutting-edge360-degree strategies(ATL Digital e-commerce) build and maintainstrong relationships with senior client stakeholders and lead influence and guidelarge dispersed regional teams.

Your work will focus onsolving complex problemswith clear plans drivingsignificant account growththrough operational excellence and strategic foresight andshaping the future of regional media strategies by leveraging WPPs advanced tools and expertise. This role seeks a strategic doer who isnt afraid to get hands-on for client big bets transforming vision into real measurable impact across the region.

Skills and Experience:

Education:

• Bachelors degree in Business Administration Advertising Marketing Communications or a related field.
• Masters degree or relevant certifications a plus.

Professional Experience:

• 8 years of progressive experiencein media planning and buying with a significant focus on digital media.
• At least3 years of proven experience in a leadership role(e.g. Account Director Group Media Director) directly managing client accounts and teams.
• Extensive and demonstrated experience leading and orchestratingmulti-market operations across the LATAM region.
• Proven experience in strategic planning budget management and complex media negotiation particularly at a regional scale.
• Priorregional e-commerce experienceis a significant advantage.
• Demonstrated track record of successfully leading influencing and developing large multidisciplinary media teams across different geographical locations.

Technical Skills & Knowledge:

• Languages:Advanced proficiency in English (B2 level).
• Strategic Media Expertise:Deep understanding and hands-on experience in developing and executing integrated 360-degree media strategies (ATL & Digital) with a strong regional lens.
• Digital Marketing Acumen:In-depth knowledge of the digital ecosystem including e-commerce platforms digital branding strategies performance marketing (SEM Social Programmatic etc.) and advanced performance metrics.
• Analytics & Tools:Proficiency with media planning tools analytics platforms (e.g. Google Analytics Adobe Analytics) ad servers and strong data interpretation skills. Google Analytics 4 (GA4) certification is a strong advantage.

Soft Skills & Competencies:

• Executive Leadership & Influence:Exceptional ability to lead influence and motivate large diverse teams across a broad region towards common goals even within a matrixed structure.
• Strategic & Operational Thinking:Superior ability to think strategically identify regional commonalities and opportunities and translate vision into actionable standardized operational plans.
• Senior Client & Stakeholder Management:Outstanding interpersonal skills with a proven ability to build and maintain strong influential and long-lasting relationships with senior client stakeholders.
• Problem Solver & Hands-On:A proactive and positive approach eager to get hands-on for critical client projects (big bets) with a proven ability to solve complex problems with clear executable plans.
• Communication:Superior assertive communication skills capable of translating complex technical and media concepts into clear actionable business language for diverse audiences.
• Negotiation & Persuasion:Strong negotiation and persuasion skills adept at navigating regional complexities.
• Adaptability & Resilience:Ability to thrive in a fast-paced dynamic agency environment manage multiple regional priorities effectively and drive change.
• Results-Oriented:A relentless drive for achieving client success regional operational excellence and agency growth.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodation or flexibility please discuss this with the hiring team during the interview process.

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