Principal Product Marketing Manager, Release Marketing

As a Principal Product Marketing Manager Release Marketing the focus is on bringing Adobe Fireflys most important product and feature launches to market fast and with precision. This means translating technical capabilities complex pricing and nuanced offers into narratives that customers actually understand and act on. It means building the messaging the brief the plan and the story then rallying the team to execute.

What Youll Do

• Developing launch strategies for highly technical and high-visibility product releases grounded in business objectives market dynamics and user context

• Turning complex pricing structures and product capabilities into sharp digestible customer narratives offers and promotions

• Building and owning messaging frameworks then testing iterating and optimizing them based on real data and customer feedback

• Creating integrated marketing plans and campaign briefs that align product demand gen brand and sales into one cohesive motion

• Conducting and applying customer research and insights to sharpen positioning and go-to-market decisions

• Driving cross-functional alignment across product management marketing and partnerships especially under tight launch timelines

• Defining launch success metrics and using post-launch data to continuously improve

Requirements

• 10 years in product marketing with a strong track record in outbound marketing and launch execution

• Proven ability to bring technically complex products to market with clarity and business impact

• Expertise in messaging and positioning building frameworks from scratch testing hypotheses and iterating fast

• Experience developing integrated marketing plans and campaign briefs across multiple channels and teams

• A sharp customer instincts comfortable designing conducting and synthesizing research to inform strategy

• A natural ability to simplify complexity without losing substance

• Strong cross-functional influencer who drives alignment without relying on authority

• Analytical and action-oriented with a willingness to experiment and learn

• B.A./B.S. required; MBA or Masters preferred

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

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Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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