Personalisation Enablement Manager

The Manager Personalisation Enablement will contribute to the development and delivery of Stanbic Bank Kenyas personalisation capabilities by applying behavioural science and data-driven insights to client data product recommendations and customer engagement strategies. They will partner with Personal & Private Banking Marketing Digital Data & Analytics and Country stakeholders to design and run experiments translate insights into Next Best Action (NBA) and campaign use cases and embed behaviourally informed nudges across digital journeys communications and relationship-led advisory interactions. This role focuses on improving the customer experience and relevance of engagements accelerating adoption of targeted wealth and banking solutions and strengthening long-term client relationships while ensuring responsible compliant and measurable execution across platforms.

Qualifications :

Type of Qualification: First Degree
Field of Study: Economics Statistics Data Science Mathematics computer science or any related quantitative discipline

Experience Required
5-7 years

1. Experience in data analytics/behavioural science/ personalization within banking insurance wealth management fintech telco or top-tier consulting.
2. Demonstrated delivery of personalization use cases end-to-end (segmentation Next Best Action campaign optimization recommendations) with measurable uplift (e.g. conversion adoption NPS retention).
3. Hands-on experience designing and running experiments (A/B testing RCTs test-and-learn) including hypothesis design sample sizing basics and readouts.
4. Experience applying causal inference / econometrics (e.g. DiD matching IV/RDD where applicable) to estimate impact and avoid biased conclusions.
5. Strong background working with customer data (transactional digital behavioural demographic) and translating insights into actions across app journeys email/SMS contact centre and RM/advisory channels.
6. Proven track record partnering across Product Digital Marketing Data Analytics Risk and Compliance to embed insights into Customer relationship management and decisioning tools.
7. Experience operating in a regulated environment with practical understanding of privacy/consent responsible marketing model risk/governance and fair customer outcomes.

Additional Information :

Behavioural Competencies:

• Client Focus
• Analytical Rigor
• Innovation
• Integrity
• Team Working
• Clear Communication & Story Telling

Technical Competencies:

• Experiment Design & Measurement (A/B testing test-and-learn)
• Data Analysis & Modelling (segmentation propensity uplift / NBA)
• Data Skills (SQL) or analytics tools (Python/R)
• Personalisation & Campaign Execution (CRM journeys triggers

Remote Work :

No

Employment Type :

Full-time