Manager, Catalog Marketing

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

We are seeking an experienced Catalog Marketing Manager to lead strategy planning and execution for catalog artists and repertoire for our Distributed Labels. This person will serve as a central driver of catalog initiativesdeveloping long-term strategic marketing plans and creating innovative moments that maximize visibility consumption and cultural relevance for catalog artists and brands.

This role requires a deeply strategic and highly organized marketer who understands catalog lifecycle strategy playlist strategy physical production setup and management audience development and digital culture. The ideal candidate is proactive trend-aware and able to manage large volumes of information deadlines and creative ideation while keeping all cross-functional teams tightly aligned.

How Youll CREATE:

Catalog Strategy & Execution

• Develop and execute comprehensive catalog marketing strategies for priority artists and releases across the Partner Labels catalog.
• Build long-term plans that drive sustained consumption discovery and cultural relevance across physical streaming social and commercial platforms.
• Lead ideation and execution for catalog initiatives tentpoles anniversaries viral moments and long-tail campaigns that strengthen artist brands and deepen fan engagement.
• Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners.
• Drive meaningful revenue growth across Partner Label catalog.

Strategic Ownership & Leadership

• Act as the strategic driver for catalog marketingensuring the entire team is aligned on priorities responsibilities and label goals.

Cross-Functional & Label Collaboration

• Work in lockstep with Partner Label teams to ensure catalog strategy aligns with label and artist initiativesand long-term priorities.
• Proactively communicate progress performance insights risks and pivots to leadership and label teams.

Proactive Ideation Planning & Campaign Development

• Stay deeply on top of catalog key dates historical anniversaries music moments cultural milestones and content opportunities.

Data Insights

• Use consumption data social trends streaming patterns and platform insights to shape campaigns and optimize performance.

Physical Product Management

• Initiate catalog physical product setup and maintain global release communication.

Bring Your VIBE:

• 4 years experience in Catalog Marketing Product Management or Music Marketing at a label distributor or management company
• Strong understanding of catalog lifecycle marketing physical production playlist strategy streaming behaviors and long-term audience development
• Demonstrated ability to plan and drive marketing strategy execute complex projects and manage multiple stakeholders
• Creative thinker with a track record of discipline and innovation
• Highly skilled in communicationmust be clear proactive and assertive across internal teams and external labels
• Familiarity with DSP and social platform trends (Spotify Apple YouTube TikTok SoundCloud etc.)
• Strong presentation writing and cross-functional coordination skills
• Proficient with Word Excel PowerPoint and tools like SoundScan Mediabase Chartmetric or similar
• Bachelors Degree

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama Arizona Georgia Mississippi North Carolina South Carolina Tennessee and Utah.

Please note UMG is not enrolled in E-Verify in California and New York and cannot support employment of candidates whose employer must enroll in E-Verify for example candidates on STEM-OPT.

For more information please click on the following links.

E-Verify Participation Poster:English / Spanish

E-Verify Right to Work Poster:EnglishSpanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.