Specialist, Field Marketing

CONSUMER COLLECTING PROGRAM MANAGEMENT

Set clear goals with the Consumer Collecting Manager (CCM) and the Field Marketing Manager (FMM) to drive product trial engage new users and expand the consumer base both on and off campus in your region.

Clearly communicate expectations and guidelines to Student Marketeers so they can effectively plan and execute trial-driving activities in the market and within student life during key moments and consumption occasions.

Ensure there is a strong sales support program in place to drive distribution excite trade partners and improve in-store visibility in and around universities.

Work with your team to develop exciting and relevant university initiatives that build brand awareness and strengthen brand affinity among students.

Use program tools and reporting features to manage an effective data-driven program focused on the right student segments track performance and identify opportunities to reach new consumers and improve program effectiveness.

Coach and empower each team member in the planning process to ensure a constant flow of fresh mission ideas that help grow the user base.

Manage sampling requests both internally and externally ensuring they align with broader business priorities.

Ensure effective consumer interactions that drive positive trial addressing and overcoming barriers and negative perceptions where necessary.

PEOPLE MANAGEMENT 

Source and hire Student Marketeers whose skills attitudes and personal brand align fully with the companys standards and business priorities.

Implement and maintain national recruitment onboarding and training modules to ensure consistency.

Train and lead Student Marketeers using an empowerment-based approach so they take ownership of their targets contribute to business impact and create development pipeline opportunities for top performers.

Lead a strong Team Leader program.

PREMIUM APPEAL OF LOCAL PRIDE

Create and support key events experiences and marketing opportunities that align with Red Bulls brand values and are relevant to local consumersboth in the wider market and on campuswith a strong emphasis on participation.

Help deliver a program that has the right balance of thirdparty event partnerships within the most relevant sports and cultural scenes both on and off campus.

Identify local and collegiate opinion leaders in scenes relevant to Red Bull and work with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.

Play a key role in the flawless execution of national and global events and projects.

Integrate indirect sampling initiatives into the plan to extend reach in hardtoaccess occasions and create unexpected moments of surprise for consumers.

Activate national pillars flagship events and global brand projects in and around universities ensuring they support the core program objectives.

MARKETING INNOVATION

Work closely with the FMM to develop take ownership of and implement new locally relevant ideas that complement the activation of global and national initiatives.

Involve the Consumer Collecting team in generating field ideas and leverage their personal university lifestyles to identify technology- digital- and social mediadriven consumer trends at an early stage.

Lead the creative process with Student Marketers to ensure a constant flow of new ideas that build loyalty within the student audience (for example through focus groups).

Develop a thorough understanding of the consumer landscape and determine how to approach and reach a wide variety of consumers in different consumption occasions and in relevant ways through both direct and indirect sampling.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Act as a role model and consistently demonstrate Red Bulls values using a motivating and inspiring tone of voice.

Ensure that the appropriate programs are set up in the right locations to reach your target audience. Be flexible with resources so that we are always fishing where the fish are.

Increase the efficiency of our programs by using the available tools to set us up for success.

Support the local logistics system by ensuring that the right tools warehousing and management are in place to meet local needs achieve a premium appearance and maintain effective tool management.

Support the national operations team in managing product stock with discipline.

Carry out regular maintenance and management of program tools the Mini fleet and other branded items ensuring they are always presented in a premium manner.

Qualifications :

2 years of marketing experience.

Experience leading teams and managing people.

A strategic thinker who takes initiative assumes ownership and gets things done.

A natural connector with excellent communication and networking skills able to open doors and generate excitement around ideas.

Possesses a strong can-do attitude strives for excellence and pays close attention to detail in every project.

Demonstrated leadership and motivational skills with the ability to foster a collaborative team environment.

Strong analytical planning budgeting and project management skills.

A creative thinker with a proven record of implementing new ideas and evaluating their outcomes.

Holds a bachelors degree or has equivalent professional experience.

Fluent in English; additional language skills are an advantage.

Excellent communication skills including presentation and training abilities.

Holds a valid U.S. drivers license.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $65000 - 85000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time