Marketing Manager

Role: Marketing Manager

Location: New York City Hybrid (4 days in office)
Salary Range: $85000 - $110000
Reports to: Chief Executive Officer

About Us

New York Preschool & Kids Club is an early childhood education and enrichment platform serving modern New York families through our combination of enrichment programs and preschool education. With multiple schools across NYC and private-equity backing NYPKC is building a best-in-class operating platform delivering on the full family experience for children and parents.

About the Role

The Marketing Manager owns demand generation and marketing execution across all NYPKC locations with a clear focus on driving inquiries tours and enrollment growth.

This role sits at the center of the business bringing our brand to life through campaigns content and local marketing while ensuring efforts translate into real pipeline and results. You will manage day-to-day execution and continuously improve how marketing gets done increasing speed output and performance through strong systems agency management and AI-enabled tools.

You will partner closely with Enrollment Operations and school leadership to align marketing efforts with capacity and revenue goals. This role requires a strong bias for action a test-and-learn mindset and the ability to operate in a fast-paced evolving environment.

How This Role Fits Into the Organization

• The Marketing Manager reports directly to the CEO and is responsible for driving demand generation and brand execution across NYPKC.
• This role partners closely with the Enrollment Manager who owns pipeline management follow-up and conversion performance.
• In addition this role works cross-functionally with Heads of School Operations and external partners to ensure marketing efforts are aligned with enrollment goals and school-level needs.

What Youll Do

Brand Execution & Consistency

• Bring NYPKCs brand to life across all channels digital physical and in-school
• Ensure consistency in voice visuals and messaging across all parent touchpoints
• Partner with creative consultants to maintain brand integrity

Demand Generation & Campaign Execution

• Execute campaigns that drive inquiries and tours across preschool camp and infant/toddler programs
• Support paid media partners (Meta Google) with clear briefs and performance direction
• Optimize campaigns based on cost-per-lead and cost-per-tour metrics
• Use AI tools to rapidly test multiple ad variations (copy creative audience targeting)
• Leverage AI insights to optimize cost-per-lead and cost-per-tour in near real-time

Content & Organic Growth

• Build and manage an always-on content engine across social email and storytelling
• Position NYPKC as a trusted resource for NYC parents with children ages 03
• Develop content that reflects real classroom experiences and builds parent connection
• Build an AI-supported content engine to scale high-quality consistent output
• Use AI to repurpose content across channels (e.g. classroom moments email social blog)
• Maintain human oversight to ensure authenticity and brand voice

Local Marketing & Community Engagement

• Develop and execute localized marketing strategies across NYC neighborhoods
• Support Heads of School with event promotion partnerships and local outreach
• Ensure each school has a strong and consistent presence within its community

Enrollment Funnel Partnership

• Partner closely with Enrollment Manager to ensure marketing is generating high-quality leads
• Align on messaging lead quality and the parent journey from inquiry to tour
• Support optimization of HubSpot campaigns and lead flow

Agency & Vendor Management

• Manage freelancers and agency partners across content social photo/video and performance marketing
• Ensure all partners are aligned to brand standards and campaign priorities

Performance Tracking & Reporting

• Track and report on key marketing metrics including:
  • Inquiries
  • cost per lead
  • cost per tour
• Provide clear insights into whats working and where to adjust
• Support weekly and monthly visibility into marketing performance for leadership

What Were Looking For

• 47 years of marketing experience in a consumer service-based or multi-location business
• Strong execution experience across digital marketing content and campaigns
• Experience working with agencies or external partners
• Familiarity with marketing analytics and performance tracking
• Strong understanding of NYC market dynamics (or ability to ramp quickly)
• Highly organized with the ability to manage multiple priorities simultaneously
• Comfortable operating in a fast-paced evolving environment

What Success Looks Like

• Consistent high-quality lead generation across all schools
• Clear use of AI to enhance (not replace) human-driven brand storytelling
• Improved cost efficiency across marketing channels
• Strong alignment between marketing output and enrollment needs
• Clear reliable reporting on marketing performance
• A consistent recognizable NYPKC brand experience across all touchpoints
• Increased tour volume driven by effective campaigns and local marketing