Social Media Specialist

About Home Genius Exteriors

Home Genius Exteriors has experienced rapid growth expanding from $3M to over $200M in just five years. As we continue scaling toward becoming a nationwide company by 2030 we are looking for driven individuals who want to grow with us.

Our mission is to provide A Different Experience to both our customers and our employees. We foster a high-energy growth-focused environment built on training development and opportunity. At HGE youre not just joining a home remodeling company - youre building a career with a company developing future leaders.

About the Role

Were looking for a data-driven Social Media Advertising Specialist to own and scale our paid social campaigns across Facebook Instagram and other platforms. This is a high-impact role where youll work closely with marketing leadership to drive qualified leads manage ad spend and continuously optimize performance.

What Youll Do

• Manage day-to-day Facebook and Instagram ad campaigns (build optimize and scale)
• Track and analyze key performance metrics (cost per lead conversion rates etc.) and adjust campaigns accordingly
• Collaborate with creative and content teams to test ad creatives messaging and landing pages
• Manage budgets across multiple product lines (roofing siding windows etc.)
• Run A/B tests to improve performance across audiences creatives and offers
• Provide weekly and monthly performance reports to leadership
• Identify and fix underperforming campaigns quickly
• Stay up to date on platform changes and bring new ideas to improve results
• Work with internal teams to ensure lead quality and track performance through to sales

What Were Looking For

• 24 years of experience managing paid social campaigns (Facebook/Instagram required)
• Strong understanding of Meta Ads Manager (campaign setup audiences tracking)
• Data-driven mindset with the ability to analyze performance and make improvements
• Experience managing monthly ad budgets ($25K$100K)
• Familiarity with CRM platforms (HubSpot is a plus)
• Understanding of what makes effective ad creative
• Strong communication skills and ability to report on performance clearly
• Organized and able to manage multiple campaigns at once

Nice to Have:

• Experience with Google LSA TikTok Ads or YouTube Ads

Why Join Us

• Fast-growing company with strong upward mobility
• $60000 $80000 base salary (depending on experience)
• Bonus opportunities based on performance
• High-impact role with visibility to leadership
• Opportunity to help scale a national brand
• Collaborative fast-paced and growth-oriented environment

If youre someone who thrives in a performance-driven environment and wants to make a direct impact on business growth wed love to connect.