Content & Social Media Lead
Share
Job Location:
New York City, NY - USA
Yearly Salary:
$ 100000 - 140000
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role
Hiring a Content & Social Media Lead to run Alliances social presence and content engine - with one goal: drive high-quality founder applications. Youll report directly to Roberto (co-founder). Split of work: 60% day-to-day social (X/LinkedIn) 30% long-form/content systems (Good Game blog emails) 10% conversion copy (website lifecycle emails application funnels). Primary metric: High-quality founder applications (volume/quality); secondary: social media engagement followers views only to extent they drive applications. Autonomy: Candidate sets content strategy/calendar with Robertos input (not just execution).
Key Responsibilities
Own Alliance on X/LinkedIn: voice cadence formats distribution growth.
Transform raw material (founder wins cohort stories data memes) into posts threads clips short-form video.
Manage Good Game pipeline (topics -> promotion -> clipping -> distribution); coordinate contractors.
Write/optimize high-leverage copy (website lifecycle emails event comms founder updates).
Build/run content system: calendar pillars repurposing weekly retros.
Track performance run experiments double down on winners.
Set creative direction for Good Game/video using contractors/AI tools.
Requirements
Crypto-native and can write like a real participant (not corporate marketing).
Exceptional writer with taste: sharp social crisp high-clarity copy.
Great on X and can grow beyond the crypto bubble.
Gen Z fluent for crypto founder audience
Comfortable with AI tools
3 years of experience
Bonus Skills
* NYC creative network (video/photo/editing) and experience managing contractors.
* Portfolio showing original voice (posts/threads/essays).
* Proof you can build distribution: grew an audience/channel ran a content series or consistently shipped content that got shared.
* Experience writing conversion copy (landing pages/emails) and iterating based on data.
* Built a content system: pillars calendar repurposing pipeline and basic analytics.
* Crypto protocol/fund experience
