VP Marketing LATAM

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

The Opportunity

This is not a role for someone who manages from a distance. We are looking for a bold culturally fluent and commercially sharp marketing leader who lives and breathes Latin America.

As VP of Latin America Marketing you will sit at the intersection of global brand vision and regional market reality. You will be the critical bridge between our commercial ambitions and the cultural nuancerequiredto make our brand not just visible in LATAM butfelt. This is a hands-on high-ownership role for a leader who thrives in complexity moves fast and builds with purpose.

What You Will Own

Commercial Growth & Demand Generation

• Partner closely with regional leadership sales and commercial teams to develop growth strategies that are as rigorous as they are ambitious.

• Bring sharp analytical thinking to assortment strategy understanding what products in what formats at what price points unlock demand across distinct LATAM markets.

• Identifyand activate the rightleversacross the full marketing mix to accelerate category penetration and revenue growth.

Regional Marketing Strategy & Execution

• Translate global category vision into regionally relevant locally resonant marketing strategies without losing strategic integrity in the translation.

• Lead integrated campaign developmentin partnership with the local media and demand generation teams to ensure the communicationstrategyare executed flawlessly.

• Owngo to market strategyfor the region includingcommunication strategy investment plans with media team

Consumer & Culture Connection

• Act as the brands cultural compass for Latin America. You understand how people live celebrate aspire and consume across Mexico Brazil Colombia Argentina and beyond and you use that understanding to build genuine resonance.

• Develop deep consumer insights that inform messaging creative direction and go-to-market strategies that feel native to each market not imported from global headquarters.

• Build and steward authentic relationships with local communities creators media and cultural moments that amplify brand relevance across the region.

Messaging & Creative Optimization

• Lead the development of regionally adapted messaging frameworks that are culturally specific emotionally compelling and commercially effective.

• Continuously test learn and iterate bringing a performance-minded approach to creative and messaging optimization across markets.

Leadership & Organization Building

• Build mentor and inspire a lean high-performing regional marketing team that punches above its weight.

• Foster a culture of exploration accountability and bold thinking where the team is empowered to move quickly and take smart risks.

• Serve as a vocal and visible advocate for the LATAM market within the global organization ensuring regional needs insights and opportunities are understood and prioritized at the highest levels.

Who You Are

You are a scrappy resourceful explorer-type leader someone who has built things from the ground up and knows that the best marketing ideas often come from being in the market not sitting above it. You bring strategy andsleeves-rolled-up execution in equal measure.

• 712 yearsof progressive marketing leadership experience withsignificant timespent leading marketing in Latin America across multiple markets.

• Proven trackrecord ofdrivingcommercial growththrough integrated brand and performance marketing strategies not just brand awareness but real demand creation.

• Deepexpertiseinconsumer insights media strategy and campaign developmentacross the LATAM landscape including an understanding of regional media ecosystems digital platforms and cultural contexts.

• Strong experience working cross-functionally withcommercial sales and category teamsto align marketing strategy with businessobjectives.

• Experience adaptingglobal brand strategyto regional execution whilemaintainingbrand integrity and amplifying local relevance.

• Bilingual fluency inSpanish and Englishrequired; Portuguese a meaningful plus.

• Comfortoperatinginambiguity and resource-constrained environments you are energized by building not just managing.

• A genuine love forLatin American culture the people the nuance the diversity that shows up in how you work not just what you say.

The Kind of Leader We Are Looking For

We are not looking for someone who inherits a playbook. We are looking for someone who writes one and then challenges it six months later when the market tells them something new. You bridge global ambition with local truth. You connect the commercial dots while never losing sight of the consumer. You build teams that believe in what they are doing and brands that consumers cannot ignore.

If that is you let us talk.