RBG Financial Institutions Marketing and Enablement Manager
Job Location:
Chicago, IL - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
At U.S. Bank were on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions enabling the communities we support to grow and succeed in the right ways all more confidently and more oftenthats what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life and each person is unique in their potential. A career with U.S. Bank gives you a wide ever-growing range of opportunities to discover what makes you thrive. Try new things learn new skills and discover what you excel atall from Day One.
As a wholly owned subsidiary of U.S. Bank Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goalsno matter what they need. From transaction processing to customer service to driving innovation and launching new products were building a range of tailored payment solutions powered by the latest technology. As part of our team you can explore what motivates and energizes your career goals: partnering with our customers our communities and each other.
Job Description
Develops and supports the FI marketing team for a specified area to deliver customer-centric multi-channel marketing programs to maximize customer growth retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies product sales and technical teams. Provides marketing support for alternative marketing channels such as tradeshows seminars industry sponsorships etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws regulations and bank policies.
Key Responsibilities
Support and guide FI channel marketers with campaign development approvals product and service webinars and bank roadshows
Lead joint marketing strategies with bank partners to drive merchant acquisition engagement and revenue growth
Collaborate with cross-functional teams including Sales Product Operations Legal Martech and Marketing to deliver integrated campaigns
Build rapport and work closely with key bank partners and their stakeholders
Build scalable marketing programs aligned to bank partner initiatives and priorities
Develop and execute go-to-market strategies including targeting segmentation positioning messaging and marketing asset creation
Oversee day-to-day execution of marketing initiatives ensuring alignment to business goals timelines and budgets
Manage marketing support for product launches feature enhancements promotional programs and banker engagement campaigns
Own campaign planning launch coordination and cross-functional workflows from concept through execution
Track analyze and report on campaign performance portfolio impact and revenue outcomes
Manage budgets marketing calendars and release schedules
Oversee the development maintenance and organization of co-branded marketing collateral across digital and print channels
Support delivery of sales and marketing plans collateral and presentations
Support the development and execution of banker and merchant facing campaigns with ongoing performance tracking and program management.
Basic Qualifications
- Bachelors degree or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
- Proven experience leading channel partner or B2B marketing programs preferably within financial services or payments
- Strong ability to collaborate with external partners and cross-functional internal teams
- Experience developing and executing go-to-market strategies and integrated marketing campaigns
- Data-driven mindset with experience measuring performance and revenue impact
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent communication leadership and stakeholder management skills
- CRM experience with Salesforce Marketing Cloud or Adobe
- Familiarity with marketing automation reporting and campaign performance tools
If theres anything we can do to accommodate a disability during any portion of the application or hiring process please refer to ourdisability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members whole selves and what may be needed to thrive in and outside work. Thats why our benefits are designed to help you and your family boost your health protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical dental vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race religion color sex national origin age sexual orientation gender identity disability or veteran status and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about theE-Verify program.
The salary range reflects figures based on the primary location which is listed first. The actual range for the role may differ based on the location of the addition to salary U.S. Bank offers a comprehensive benefits package including incentive and recognition programs equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $98175.00 - $115500.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition certain positions may also be subject to the requirements of FINRA NMLS registration Reg Z Reg G OFAC the NFA the FCPA the Bank Secrecy Act the SAFE Act and/or federal guidelines applicable to an agreement such as those related to ethics safety or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Required Experience:
Manager
About Company
Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.
