Marketing Coordinator Taiwan

Want to revolutionize the future of education and do meaningful work that transforms future generations lives

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US Canada UK and beyond.

This is a full-time position based in Taipei.

This role is responsible for ensuring effective local offline and digital marketing through content creation and localization local partnership outreach and digital targeting. Responsibilities include:

• Strategizing managing and supporting end-to-end planning execution and optimization of marketing campaigns and initiatives with the objective of increasing lead volume conversion and revenue.

• Creating high-quality content for digital ads video and social channels as well as EDMs blogs and the website with an emphasis on long-form and campaign-led storytelling.

• Working closely with the digital team to tailor online content (copies creatives landing page and EDM content) to achieve targeted ROAS.

• Owning and growing Crimsons digital presence across social media channels including Facebook Instagram LINE and YouTube alongside Google Business Profile to drive organic traffic conversions and revenue growth.

• Overseeing marketing press and business development events both online and in person to funnel quality leads into the sales pipeline.

• Implementing website management and SEO strategies to improve search rankings and drive organic traffic.

• Supporting PR and communications including press materials media interviews or inquiries and ensuring positive coverage.

• Driving brand awareness of Crimsons services and products through cross-channel branding initiatives.

• Tracking and optimizing leads and conversion results across all revenue-generating channels (paid owned and earned) with weekly/monthly progress reporting on lead behavior and experience.

• Collaborating with product sales and service teams to translate program offerings into clear compelling campaign narratives.

What skills and experience are required

• Bachelors degree in marketing communications journalism English or a related discipline

• 3-4 years of experience in branding content marketing PR communications or advertising roles either in-house or at an agency

• Proven experience creating and managing content across channels including long-form content (blogs EDMs website) with working knowledge of social and digital content

• Strong writing editing and content structuring skills with a clear ability to adapt tone and messaging across formats and audiences

• Experience with SEO and SEM including content optimization and paid search campaigns is a plus

• Plan and execute communications strategies including drafting media pitches and press releases managing media outreach and inquiries

• Comfortable managing content pipelines and calendars from briefing to review to publication

• Familiar with content performance metrics (e.g. engagement CTR conversion) and using data to inform optimization

• Interest in education student outcomes or global learning pathways; familiarity with admissions and international education systems is a plus

Why work for Crimson

• $1000 training budget per year- we love to level up!

• Psychologist on staff

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• Were a global player with 24 markets (and growing) across the globe!

If youre passionate about education and people and looking for a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.