Sfcdp Analyst
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Job Location:
Monthly Salary:
Posted on:
13 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Key responsibilities:
Salesforce CDP Management:
Implement and manage Salesforce CDP to unify and segment customer data from multiple sources.
Ensure data accuracy cleanliness and compliance with data governance and privacy regulations.
Develop and maintain data integration processes between Salesforce CDP and other systems (CRM marketing automation etc.).
Interaction Studio Optimization:
Configure and optimize Salesforce Interaction Studio to deliver personalized customer experiences across various channels (web email mobile etc.).
Develop and execute real-time interaction strategies to enhance customer journeys and drive engagement.
Monitor and analyze interaction data to identify trends insights and opportunities for improvement.
Collaboration and Strategy:
Work closely with marketing sales IT and customer service teams to align CDP and Interaction Studio initiatives with business goals.
Develop and execute data-driven marketing strategies and campaigns based on insights derived from customer data.
Provide training and support to team members on using Salesforce CDP and Interaction Studio effectively.
Reporting and Analysis:
Create and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and interactions.
Conduct regular data analysis to measure the effectiveness of personalization efforts and make data-driven recommendations for improvement.
Stay updated with the latest trends and best practices in CDP and customer interaction management.
Location:
MumbaiBrand:
FractalTime Type:
Full timeContract Type:
PermanentRequired Experience:
IC
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
