Manager Donor Engagement Marketing

Versiti is a fusion of donors scientific curiosity and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute we enable life saving gifts from our donors and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine transplantation stem cells and cellular therapies oncology and genomics diagnostic lab services and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes higher quality services and reduced cost of care for hospitals blood centers hospital systems research and educational institutions and other health care providers. At Versiti we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Manager Donor Engagement Marketing is responsible for leading Versitis integrated donor engagement strategydriving connection motivation and loyalty among donors across all channels and touchpoints. This position unites Promotional and Loyalty Marketing with Mobile and Center Donor Engagement (lifecycle)Marketing into one cohesive portfolio that inspires donor participation and improves retention. Reporting to the Director Integrated Donor Marketing this leader manages the Promotional Marketing team and collaborates closely with state recruitment teams Integrated Donor Marketing and Creative Services to design and deliver impactful campaigns that grow Versitis donor base. The Manager drives measurable outcomes through compelling promotional campaigns donor loyalty programs and mobile drive marketing initiatives that increase donor frequency deepen engagement and expand reach within both center and community blood drives.

Benefits
Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical Dental and Vision Plans Paid Time Off (PTO) and Holidays Short- and Long-term disability life insurance 7% match dollar for dollar 401(k) voluntary programs discount programs others.

• 1. Donor Engagement Strategy and Program Leadership 30% Lead the strategic development and execution of Versitis annual Donor Engagement Marketing Plan integrating promotions loyalty and mobile drive campaigns. Partner with donor recruitment teams to design and implement campaigns that motivate first-time and repeat donors across donor centers mobile drives and special events. Translate audience insights and behavioral data into targeted messaging and creative strategies that enhance donor experience and drive conversion. Serve as the connective bridge between integrated donor marketing state recruitment and creative teams to ensure a consistent mission-aligned donor voice.
• 2. Promotional and Loyalty Program Leadership 25% Oversee Versitis promotional and incentive calendar ensuring campaign cadence aligns with collection goals and donor motivation patterns. Lead the strategic design and execution of donor loyalty programs that recognize and reward donors for ongoing participation. Supervise the Promotional Marketing team guiding planning vendor management fulfillment operations and ROI tracking for all incentive and recognition programs. Collaborate with CRM Digital and Marketing Insights teams to optimize segmentation reward performance and behavioral targeting. Champion innovative data-driven approaches to donor recognition and engagement.
• 3. Mobile and Center Engagement Marketing 25% Design and deploy integrated marketing strategies that strengthen mobile drive performance and drive engagement among SMERF (social military education religious fraternal) and hospital partners. Design and deploy integrated marketing strategies that strengthen center performance and drive lifecycle conversion at the Center level Partner with regional and state donor recruitment teams to develop localized marketing materials playbooks and promotional kits that improve mobile donor acquisition and retention. Develop creative campaigns that convert mobile donors to center donors reactivate lapsed participants and differentiate Versitis mobile drives in the market. Collaborate with Blood Operations and Community Relations to ensure mobile marketing aligns with drive logistics and community outreach initiatives.
• 4. Data and Performance Optimization 10% Partner with the Marketing Insights and Operations team to measure campaign effectiveness and donor engagement KPIs. Analyze donor behavior data to identify trends optimize campaign performance and inform future strategies. Present performance dashboards and recommendations to leadership to improve campaign ROI donor conversion and frequency.
• 5. Leadership and Collaboration 10% Lead and mentor the Promotional Marketing team; set clear performance expectations and support professional growth. Foster collaboration across Donor Marketing Creative and Recruitment teams to ensure alignment between national strategy and local execution. Model Versitis Way of Leading fostering a culture of creativity inclusion accountability and measurable impact. Serve as an internal subject matter expert on donor motivation engagement psychology and promotional best practices.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Education

• Bachelors Degree Bachelors Degree Marketing Public Relations Business Public Health Administration or a related field required
• Masters Degree Marketing Business Communications or related field desired

Experience

• 4-6 years Progressive experience in marketing communications or donor engagement required
• 4-6 years Demonstrated experience in multi-channel marketing campaigns involving digital social and experiential components required
• 4-6 years Demonstrated experience developing promotional or loyalty programs with measurable performance impact required
• 1-3 years Demonstrated experience collaborating with field teams or operational stakeholders in distributed or multi-state organizations preferred
• 1-3 years experience working in nonprofit healthcare or mission-driven organizations preferred

Knowledge Skills and Abilities

• Deep understanding of donor motivation and engagement strategies including loyalty incentive and retention programs required
• Demonstrated skill in campaign planning project management and data informed decision making required
• Demonstrated skill in CRM and digital marketing tools required
• Demonstrated skill in cross-functional leadership communication influencing and collaboration required
• Highly organized creative and results-driven professional who thrives in fast-paced environments required

Tools and Technology

• CRM tool such as SalesForce or equivalent required
• Personal Computer (desktop laptop tablet mobile phone) required
• General office equipment (laptop printer scanner) required
• Microsoft Suite (Word Excel PowerPoint) required
• Project management software (basecamp trello etc) required

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