Marketing Manager, Amazon Transparency

Transparency represents an opportunity to raise retail industry standards around authenticity product transparency and supply chain tracking. Transparency is a strategic new software-as-a-service launched by Amazon for the global consumer goods industry. We are focused on building a global service which allows consumer brands and consumers to trace the origin of items throughout the supply chain ensuring only authentic items enter the supply chain. The Transparency service is focused on preventing the receipt and sale of counterfeit goods both online and offline. Our customers include individual consumer brands who sell both on and off of Amazon direct and through a network of direct and third-party sellers.

We are seeking a Marketing Manager to own both demand generation strategy and content creation for the Transparency Program. This role will drive pipeline growth through integrated B2B marketing campaigns while creating and managing content across Amazon internal channels external websites and social media to support the full brand journeyfrom initial awareness through enrollment and post-enrollment engagement. You will develop Go-To-Market strategies execute multi-channel campaigns produce high-quality content and partner with Business Development and Analytics teams to scale brand enrollment globally.

Key job responsibilities
Go-To-Market Strategy & Demand Generation

* Own the GTM strategy for Transparency including market segmentation positioning and channel prioritization.
* Define target audience segments and execute account-based marketing strategies for high-value brand prospects.
* Design multi-channel lead generation campaigns across email paid social search and webinars.
* Own funnel metrics MQLs SQLs pipeline velocity and enrollment conversion rates.
* Conduct A/B testing on messaging landing pages and creative assets.
* Partner with Business Development on pipeline goals and sales handoff; collaborate with Seller Marketing on integrated programs.
* Develop automated reporting dashboards and attribution models with the Analytics team.
* Partner with Business Development on pipeline goals and sales handoff
* Collaborate with Seller Marketing on integrated programs.

Content Strategy & Production

* Own content development including help documentation FAQs product descriptions case studies e-books and presentations.
* Ensure discoverability through SEO optimization and metadata standards.
* Manage content across internal and external channels and track performance metrics.
* Manage agency relationships for creative production and coordinate with partner teams on content initiatives.
*Track content performance metrics and optimize based on analytics and user feedback

About the team
You will join the Transparency Marketing team working closely with Tech Marketing Ops Business Development Brand Support and regional marketing teams across EU IN and CN. This is a high-impact role addressing critical gaps in our marketing organization as we scale Transparency globally. You will have the opportunity to build both demand generation and content operations from the ground up and directly influence how brands discover understand and engage with Transparencys brand protection capabilities throughout their entire journey. Success will be measured through pipeline growth content engagement production quality and stakeholder satisfaction.

- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Bachelors degree in marketing advertising business or equivalent or Bachelors degree
- Knowledge of Microsoft Office products and applications CRMs (e.g. ) sales and marketing automation tools and eLearning tools
- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines or experience with end-to-end project management
- 4 years of marketing experience
- Proven track record managing multi-channel B2B campaigns across LinkedIn SEO/SEM email and webinars
- Knowledge of SEO principles and content optimization
- Strong writing editing and content creation skills with attention to detail

- Experience in e-commerce retail or advertising
- Experience working on or with large-scale global creative campaigns
- Experience with data and analysis tools including Microsoft Excel and SQL
- Strong analytical skills with experience in Google/Adobe Analytics and marketing attribution
- Knowledge of ABM strategies and account-based marketing for B2B audiences
- Experience managing external agencies and creative vendors

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at AZ TEMPE - 80600.00 - 141100.00 USD annually
USA AZ Tempe - 80600.00 - 141100.00 USD annually
USA WA SEATTLE - 82700.00 - 141100.00 USD annually
USA WA Seattle - 82700.00 - 141100.00 USD annually