Senior Go-To-Market Specialist, IMDb Ad Specialists

IMDb is the worlds most popular source for movies TV shows and celebrities reaching more than 250 million monthly visitors worldwide. IMDb is seeking a Senior Go-To-Market Specialist who can develop and execute global go-to-market strategies from end-to-end; inclusive of customer-facing insights and narratives compelling marketing assets and innovative packaging solutions. The ideal candidate for this role can think strategically and analytically. You will use your creative capabilities to bring unique digital advertising offerings and sponsorships (e.g. Oscars Emmys) to market to drive acquisition and retention. You will extract insights to identify customer needs and new revenue opportunities to inform the development and iteration of IMDbs ad program.

Key job responsibilities
* Role scope is global with a focus on US CA UK DE AU
* Develop and execute go-to-market strategies that showcase IMDbs capabilities working backwards from seller needs to drive product awareness adoption and retention
* Own IMDbs sponsorship program from package creation through flawless campaign delivery
* Partner with internal stakeholders (e.g. product program events legal/PR) to translate IMDbs capabilities into customer-facing narratives that resonate with sellers across diverse marketplaces
* Empower sales by creating and managing an ad solutions toolkit inclusive of compelling marketing collateral launch announcements case studies vertical insights sizzle reels etc.
* Capture and provide customer feedback to inform prioritization and innovation for product roadmaps betas sponsorships and creative formats
* Partner with Insights and Analytics team on data that strengthens the IMDb value proposition
* Develop insights and enhanced positioning that keeps IMDb competitive in the rapidly evolving AI assistant space

About the team
IMDb Ad Specialists Team is a dedicated team of Sales and Go-To-Market Specialists focused on developing compelling advertising packages and strategies to enable sales and drive demand of IMDbs ad solutions.

We lead with customer obsession laser-focused on growing our advertising business while growing as individuals ourselves. We thrive in a collaborative environment working harmoniously across multiple partner teams to deliver for our customers. Our vision is to exceed revenue goals and delight clients identifying and overcoming obstacles with a solution mindset. We have fun and make history while doing it.

- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using data and metrics to drive improvements
- Knowledge of general AI tools

- Experience in entertainment brand or production entity
- Knowledge of Amazon devices and the Amazon ecosystem
- Demonstrated ability to influence product development through customer feedback

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 142800.00 - 193200.00 USD annually
USA NY New York - 157100.00 - 212600.00 USD annually