Global Digital Marketing Manager (fmd)

A Day in Your Life at MKS

You Will Make an Impact By:

Digital Marketing Strategy & Delivery

• Lead global digital marketing strategy and execution owning the operating model across channels platforms and lifecycle programs to drive pipeline and revenue impact.
• Manage and develop a team (people leadership) and lead cross-functional projects (matrix leadership) across Marketing Sales IT and Procurement.

MarTech CRM & Integrations

• Own the marketing technology stack and roadmap (MarTech) ensuring scalability governance and adoption across regions/teams.
• Drive implementation configuration and continuous optimization of CRM/marketing platforms (HubSpot Salesforce SAP C4C) including data quality standards and lifecycle governance.
• Ensure seamless integrations across marketing systems (web forms lead capture tools webinar platforms CMS analytics and CRM) to enable reliable data flow and automation.

Automation Lead Lifecycle & Qualified Leads

• Design and operationalize marketing automation frameworks for lead capture routing nurturing scoring/qualification and Sales handover (including SLAs and lead follow-up rules).
• Own the Qualified Leads (QLs) strategy and end-to-end funnel framework aligning stage definitions routing logic and performance expectations with Sales.

Channel & Campaign Ownership

• Own global digital channel performance across paid media (search/social) SEO email/lifecycle webinars/virtual events and landing page conversion optimization (CRO).
• Plan launch and optimize integrated demand generation campaigns including targeting offers creative briefs audience strategy and experimentation (A/B testing).
• Manage budgets across channel activation ensuring efficient spend and measurable outcomes.

Measurement Attribution & Insights

• Build reporting dashboards and attribution approaches that connect channel and campaign performance to pipeline contribution velocity and revenue.
• Establish a performance cadence (weekly/monthly) to identify insights diagnose funnel leakage and drive continuous improvement.

Innovation & Digital Experiences

• Identify test and integrate new marketing technologies (including AI-enabled solutions) that improve productivity personalization content operations and performance.
• Support digital product/experience initiatives (e.g. 3D visualization animations product configurators) by defining marketing requirements measurement and adoption.

Partners Stakeholders & Change Management

• Manage technology vendors agencies and implementation partners (contracts scope governance SLAs delivery quality).
• Drive enablement and change management across stakeholders to ensure consistent adoption of tools processes and data standards.

Required Skills Expertise & Experience:

• Significant years in B2B digital marketing owning strategy and execution across performance channels and lifecycle/demand programs.
• Experience leading teams and cross-functional programs (roadmaps prioritization change management enablement).
• Strong knowledge of CRM marketing automation ecosystems (e.g. HubSpot Salesforce SAP C4C or equivalent) including lifecycle stages data quality and integrations.
• Deep understanding of B2B funnel mechanics (QL/MQL/SQL) lead scoring routing nurturing and Sales SLAs.
• Proven ability to launch optimize and analyze conversion-driven campaigns (CRO A/B testing experimentation).
• Strong measurement foundation: campaign taxonomy/UTMs web analytics tag management and attribution concepts linking marketing activity to pipeline and revenue.
• MarTech architecture mindset: ability to translate business needs into scalable solutions across tools integrations and governance.
• Bachelors or Masters degree in Marketing or a technologyrelated discipline complemented by handson MarTech and digital growth experience is preferred.
• Familiarity with AI-enabled marketing tools and deployment
• Vendor/agency management experience including budget ownership and performance management.
• Fluent English; German is an advantage.

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Globally our policy is to recruit individuals from wide and diverse backgrounds. However certain positions require access to controlled goods and technologies subject to various export control regulations. Applicants for these positions may be limited (by for example their countries of citizenship country of origin or immigration status) where required by law or governmental contact and/or employment made contingent upon the issuance of appropriate governmental licensing.

MKS Inc. and its affiliates and subsidiaries (MKS) is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply. We win as a team and are committed to recruiting and hiring qualified applicants regardless of race color national origin sex (including pregnancy and pregnancy-related conditions) religion age ancestry physical or mental disability or handicap marital status membership in the uniformed services veteran status sexual orientation gender identity or expression genetic information or any other category protected by applicable law. Hiring decisions are based on merit qualifications and business needs. We conduct background checks and drug screens in accordance with applicable law and company policies. MKS is generally only hiring candidates who reside in states where we are registered to do business.

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