Senior Manager, B2B Growth Marketing
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Job Location:
Lawrence, KS - USA
Monthly Salary:
Not Disclosed
Posted on:
7 days ago
Vacancies:
1 Vacancy
Job Summary
Title: Senior Manager B2B Growth Marketing
Department: Marketing
Reports To: Director of Marketing & Communications
Supervisory Position: No
FLSA Status: Exempt
Employment Type: Full-Time
Location: Hybrid (3 days/week in Lawrence MA)
Are You Ready to Make an Immediate Impact
Babilou Family US is part of the global Babilou Family network and brings a local community-focused approach to early childhood education through our Little Sprouts Building Blocks and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. Were launching and scaling a new employer-focused (B2B) offeringpartnering with organizations to support working families through high-quality childcare solutions. To support this growth we are hiring a Senior Manager B2B Growth Marketing to build and own our B2B marketing function end to end.
Our work is guided by our educational approach Sustainable Education which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. Were in what we like to call the science of children. Everything we do is rooted in research about how young minds growhow they learn connect and build the skills that last a lifetime. We also lead our HONOR values: Humility Open-Mindedness Nurture Ownership and Recognition. This guiding framework fosters an environment where educators children families and partners feel valued empowered and inspired to grow.
What We Will Achieve Together:
B2B Go-to-Market Strategy: Define how we take our employer offering to marketshaping personas messaging go-to-market strategy and growth execution in close partnership with Sales leadership and external agencies.
Strategic Marketing. Building our B2B marketing strategy and tactics from the ground up. This is a senior individual contributor role for a strategic marketer who thrives in ambiguity and is comfortable operating at the intersection of positioning demand generation and revenue impact.
What youll do:
B2B Strategy Positioning & Personas
- Define and refine employer personas and buying committees (e.g. HR Benefits Total Rewards Real Estate Finance).
- Own B2B positioning and messaging across employer segments industries and solutions.
- Translate complex services-based offerings into clear outcome-driven value propositions for employers.
- Partner with Sales to align messaging to real buyer objections decision criteria and deal realities.
Go-to-Market & Employer Marketing
- Lead B2B go-to-market strategy for new and evolving employer solutions.
- Own the development of all B2B-facing marketing assets including:
- Employer pitch decks and sales presentations
- One-pagers sell sheets and case studies
- Employer landing pages and conversion paths
- Ensure all B2B materials are sales-ready consistent and continuously improved based on feedback.
B2B Growth Marketing & Demand Generation
- Own B2B growth marketing strategy including demand generation and experimentation.
- Partner with agencies to plan launch and optimize paid campaigns across channels such as LinkedIn search and retargeting.
- Lead a test-and-learn approach to:
- Audience targeting
- Messaging and creative
- Offers and conversion paths
- Focus on quality of pipeline learning velocity and sales impactnot just lead volume.
Sales & Cross-Functional Partnership
- Support employer pitches RFPs and strategic opportunities with tailored marketing materials and insights.
- Bring market feedback and performance insights back into messaging positioning and GTM strategy.
Broader Marketing Support
- Contribute to select strategic marketing initiatives across the organization particularly those requiring:
- Advanced positioning and messaging
- New audience or service launches
- Go-to-market planning
- Act as a senior strategic partner within the marketing team raising the bar on clarity and execution.
What Success Looks Like
- Clear differentiated employer personas and B2B positioning.
- Sales teams equipped with strong usable and effective employer-facing materials.
- A functioning B2B growth engine with clear insights into what industries messages and channels perform best.
- High-quality employer pipeline that supports revenue growth and long-term scalability.
- Strong cross-functional trust between Marketing Sales and leadership.
Required & Preferred Qualifications:
- 710 years of experience in B2B marketing growth marketing or go-to-market roles.
- Experience owning or building a B2B marketing motion end to end (ideally in services complex offerings or multi-stakeholder sales).
- Strong background in positioning messaging and demand generation.
- Comfort working closely with Sales and leadership on revenue-aligned goals.
- Experience managing agencies and external partners with confidence and clarity.
- Analytical curious and comfortable operating without a playbook.
- Excellent communicator who can simplify complexity and influence across teams.
- This is a rare opportunity to build a B2B growth function from the ground up inside an organization with a meaningful mission strong leadership buy-in and real market demand. Youll have ownership visibility and the chance to shape how a new growth engine comes to life.
Work Environment & Physical Requirements:
Lift or move items up to 25 lbs.
Work in environments where children families and staff are present.
Travel locally up to 25% of the time
Benefits:
- Health benefits are available upon start date.
- Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
- Up to 75% discount on your childs tuition (Option for the initial $5000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
- Comprehensive benefits package including health dental vision and pet insurance.
- 401k with company match.
- Tuition reimbursement.
- Career advancement and coaching.
- Additional Paid Time off and Holidays.
- Referral Program.
- #LI-HYBRID
Required Experience:
Senior Manager
About Company
Little Sprouts is not just a day care. We're an award-winning network of early education and child care schools in New England.
