Employee Amplification Specialist , Amazon Attraction, Influence, and Marketing
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Job Location:
Seattle, OR - USA
Monthly Salary:
Not Disclosed
Posted on:
8 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
At Amazon we are reinventing how to attract and hire exceptional talent at scale. The Attraction Influence and Marketing (AIM) organization is seeking a high-judgment well-organized self-motivated and creative content strategist to power the content engine behind Amazons employee amplification program. This role will own all content creation messaging development and quality across the program ensuring every piece of employee-generated content is on-brand policy-compliant and built to drive measurable hiring outcomes.
As a successful candidate youll have a proven track record of creating compelling content that moves people to act not just engage. You should live and breathe content across formats (LinkedIn posts executive thought leadership campaign messaging training materials) and understand how to write for different voices while maintaining brand consistency. Youre excited about the intersection of AI and content creation using generative AI tools to build scalable content systems while preserving authenticity and human voice. You should have strong creative instincts paired with analytical rigor using performance data to continuously refine what works. This is a role that requires both storytelling craft and operational discipline on a team that works hard and has fun.
Key job responsibilities
Content Strategy & Library Management: Own the employee amplification content library. Develop and maintain LinkedIn-ready post templates messaging frameworks talking points and storytelling guides aligned to Amazons Employee Value Proposition (EVP) inclusive language standards and employer brand guidelines. Continuously refresh content based on performance data hiring priority shifts and platform changes.
AI Content Development: Partner with the Tech team to develop test and refine AI-generated content prompts and outputs for the programs drafting tools. Define quality standards for AI-generated posts. Create prompt frameworks that produce on-brand policy-compliant content across different role types and talent audiences. Build feedback loops that improve AI content quality over time.
Campaign Content: Create targeted requisition-aligned LinkedIn content for hiring-aligned activation campaigns. Develop content packages for priority domains that include role-specific posts team culture narratives and hiring manager talking points. Ensure all content is pre-approved and pre-staged in the distribution platform before activation windows open.
Executive Messaging: Develop messaging frameworks and suggested content for executive thought leadership. Create talking points that align executive voices with target talent segments. Ensure executive content builds credibility with passive talent markets without reading as promotional.
PR Content Coordination: Own the operational PR partnership for program content day-to-day messaging alignment content approval workflows and coordination on earned media amplification. Partner with PR and Executive Communications to ensure messaging aligns with Amazons broader corporate narrative. Implement guardrails and escalation paths for sensitive content.
Self-Serve Templates & Training: Create and maintain self-serve content resources that enable broad employee participation posting templates best practice guides LinkedIn optimization tips and training modules. Reduce the barrier to safe participation for any Amazon employee.
Content Localization: Adapt content and messaging for new regional markets as the program expands ensuring cultural relevance and local hiring priority alignment while maintaining global brand consistency.
Measurement & Optimization: Track content-level performance metrics engagement rates click-through rates and conversion performance by content type and format. Surface insights that inform strategy refinements. Identify top-performing patterns and scale them.
Cross-Functional Partnership: Partner with Employer Brand Creative Services and Organic Social teams to ensure program content is consistent with Amazons broader talent marketing creative direction and complements rather than competes with other channels.
About the team
Amazons Attraction Influence and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazons diverse business segments. The Employee Amplification team operates at the intersection of employee voice and talent brand building the mechanisms that transform authentic employee storytelling into a measurable hiring channel. Were passionate about proving that the recruiting tool Amazon has is the people who already work here and were building the content engine to activate that at scale.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
- Bachelors degree
- Strong writing and editing skills with the ability to adapt tone and messaging for different audiences
- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience developing executive thought leadership content or ghostwriting for senior leaders and partnering with internal PR teams
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
As a successful candidate youll have a proven track record of creating compelling content that moves people to act not just engage. You should live and breathe content across formats (LinkedIn posts executive thought leadership campaign messaging training materials) and understand how to write for different voices while maintaining brand consistency. Youre excited about the intersection of AI and content creation using generative AI tools to build scalable content systems while preserving authenticity and human voice. You should have strong creative instincts paired with analytical rigor using performance data to continuously refine what works. This is a role that requires both storytelling craft and operational discipline on a team that works hard and has fun.
Key job responsibilities
Content Strategy & Library Management: Own the employee amplification content library. Develop and maintain LinkedIn-ready post templates messaging frameworks talking points and storytelling guides aligned to Amazons Employee Value Proposition (EVP) inclusive language standards and employer brand guidelines. Continuously refresh content based on performance data hiring priority shifts and platform changes.
AI Content Development: Partner with the Tech team to develop test and refine AI-generated content prompts and outputs for the programs drafting tools. Define quality standards for AI-generated posts. Create prompt frameworks that produce on-brand policy-compliant content across different role types and talent audiences. Build feedback loops that improve AI content quality over time.
Campaign Content: Create targeted requisition-aligned LinkedIn content for hiring-aligned activation campaigns. Develop content packages for priority domains that include role-specific posts team culture narratives and hiring manager talking points. Ensure all content is pre-approved and pre-staged in the distribution platform before activation windows open.
Executive Messaging: Develop messaging frameworks and suggested content for executive thought leadership. Create talking points that align executive voices with target talent segments. Ensure executive content builds credibility with passive talent markets without reading as promotional.
PR Content Coordination: Own the operational PR partnership for program content day-to-day messaging alignment content approval workflows and coordination on earned media amplification. Partner with PR and Executive Communications to ensure messaging aligns with Amazons broader corporate narrative. Implement guardrails and escalation paths for sensitive content.
Self-Serve Templates & Training: Create and maintain self-serve content resources that enable broad employee participation posting templates best practice guides LinkedIn optimization tips and training modules. Reduce the barrier to safe participation for any Amazon employee.
Content Localization: Adapt content and messaging for new regional markets as the program expands ensuring cultural relevance and local hiring priority alignment while maintaining global brand consistency.
Measurement & Optimization: Track content-level performance metrics engagement rates click-through rates and conversion performance by content type and format. Surface insights that inform strategy refinements. Identify top-performing patterns and scale them.
Cross-Functional Partnership: Partner with Employer Brand Creative Services and Organic Social teams to ensure program content is consistent with Amazons broader talent marketing creative direction and complements rather than competes with other channels.
About the team
Amazons Attraction Influence and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazons diverse business segments. The Employee Amplification team operates at the intersection of employee voice and talent brand building the mechanisms that transform authentic employee storytelling into a measurable hiring channel. Were passionate about proving that the recruiting tool Amazon has is the people who already work here and were building the content engine to activate that at scale.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
- Bachelors degree
- Strong writing and editing skills with the ability to adapt tone and messaging for different audiences
- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience developing executive thought leadership content or ghostwriting for senior leaders and partnering with internal PR teams
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 82700.00 - 141100.00 USD annually
Required Experience:
IC
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