Marketing Specialist II Pro Marketing Comfort & Water

We are looking for a strategic and results-oriented Marketing Specialist II Pro Marketing Comfort & Waterto assist in development and then execute on marketing programs that drive growth through our HVAC & Plumbing Pros. You will be responsible for assisting in the planning phase and driving the execution of co-marketing initiatives HVAC/Plumbing Pro communications enablement tools and demand generation activities that help HVAC/Plumbing Pros promote and sell our solutions. The ideal candidate brings strong HVAC/Plumbing Pro marketing experience excellent project management skills and a deep understanding of indirect sales models.

JOB DUTIES:

Strategy & Planning:

• Assist in the development and implementation of marketing strategies aligned with company and HVAC/Plumbing Pro objectives.
• Work closely with sales teams to identify high-impact marketing opportunities targeting key HVAC and Plumbing Pros.
• Support go-to-market plans for new product launches and HVAC/Plumbing Pro onboarding.

Campaign Execution:

• Assist in the planning and execution of co-branded marketing campaigns with HVAC/Plumbing Pros (email digital ads webinars content syndication events).
• Create and distribute marketing assets tailored for the HVAC/Plumbing Pro ecosystem (sales decks case studies email templates landing pages).

HVAC Pros Enablement:

• Assist in the development of HVAC/Plumbing Pro training materials toolkits and communications that help Pros effectively market and sell our products.
• Facilitate onboarding and ongoing engagement for new and existing HVAC/Plumbing Pros.

Measurement & Optimization:

• Track and analyze the effectiveness of HVAC/Plumbing Pro campaigns and programs using CRM and marketing automation platforms.
• Report on KPIs such as lead generation pipeline influence ROI and HVAC/Plumbing Pro engagement.

Cross-Functional Collaboration:

• Work closely with internal teams including sales product marketing content and operations to align efforts and messaging.
• Serve as the marketing liaison for HVAC and Plumbing Pro relationships ensuring consistent messaging and brand standards.

YOU MUST HAVE:

• 2 years of experience in marketing HVAC/Plumbing Pro marketing or B2B demand generation.
• Proficiency with CRM and marketing tools (e.g. Salesforce HubSpot Marketo or similar).

WE VALUE:

• Proven success in executing joint marketing programs and managing HVAC/Plumbing Pro relationships.
• Strong project management and organizational skills with the ability to manage multiple initiatives.
• Experience working in SaaS technology or manufacturing industries.
• Understanding of HVAC/Plumbing Pro portals PRM systems and channel incentive programs.
• Ability to thrive in a matrixed fast-paced environment.
• Familiarity with account-based marketing (ABM) strategies.
• Excellent written and verbal communication skills.

WHATS IN IT FOR YOU:

• Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies.
• An exciting opportunity to serve as a strategic cross-functional partner collaborating closely with sales product management procurement and customer service to drive alignment and business success.

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