Marketing Manager

The Marketing Manager Multifamily is responsible for developing and executing portfolio-level marketing strategies that drive qualified traffic lead conversion occupancy and revenue across a portfolio of multifamily communities (including stabilized leaseâup and renovation assets). The role balances strategic planning with handsâon execution partnering closely with operations and onsite teams to ensure marketing efforts support overall asset and company goals.

Key Responsibilities

Portfolio & Strategy

• Develop and execute comprehensive marketing plans for a portfolio of multifamily communities aligned with company and ownership objectives.
• Partner with Regional/Property Managers and onsite teams to identify asset needs and tailor marketing strategies by property submarket and lifecycle stage.
• Conduct ongoing market and competitive analysis (rents concessions absorption positioning amenities and marketing tactics) to inform pricing and promotional strategies.
• Support new development acquisitions and renovations with branding positioning goâtoâmarket plans and launch campaigns.

Digital Marketing & Demand Generation

• Plan launch and optimize digital advertising campaigns (ILS PPC/SEM paid social display retargeting geofencing etc.) to drive qualified leads and tours while managing to budget and ROI.
• Oversee and optimize property websites and landing pages ensuring accurate content realâtime pricing/availability strong SEO performance and an effective user experience for lead capture.
• Collaborate with internal teams and external partners to manage SEO reputation management social media and lead tracking platforms.
• Develop and execute email and nurture campaigns to support prospect followâup leaseâups renewals and resident engagement initiatives.

Brand Content & Creative

• Maintain and elevate brand standards across all digital and print assets ensuring consistent messaging and visual identity for the company and individual communities.
• Create and oversee marketing collateral including brochures flyers signage floorplan sheets virtual tours video photography and social content.
• Support leaseâup and renovation marketing with tailored campaigns events and outreach efforts to highlight new features amenities and value propositions.

Analytics Reporting & Optimization

• Monitor key performance indicators (website traffic source performance lead volume conversion rates occupancy and marketing spend efficiency).
• Analyze campaign and channel performance data to make dataâdriven recommendations reallocate budgets and continuously improve results.
• Provide regular reporting and insights to leadership and operations teams on marketing effectiveness risks and opportunities by community.

Stakeholder & Vendor Management

• Serve as the primary marketing point of contact for assigned regions/properties building strong relationships with Regional Managers Property Managers and corporate stakeholders.
• Manage marketing vendors and agency partners (ILS PPC/SEO social creative reputation management etc.) including scope definition implementation and performance review.
• Support business development and client retention efforts through marketing presentations proposals and showcasing marketing capabilities and results when applicable.

Training Support & Leadership

• Train and coach onsite leasing and property teams on marketing best practices lead handling outreach social media usage and review generation.
• Develop and maintain marketing playbooks templates and toolkits to drive consistency and efficiency across the portfolio.
• Participate in regional and company meetings sharing performance insights best practices and action plans for underperforming assets.

Qualifications

Experience

• 5 years of progressive marketing experience with at least 3 years in multifamily residential real estate or property management marketing.
• Demonstrated success driving traffic occupancy and revenue for a portfolio of communities (regional centralized or corporate marketing role).
• Experience managing digital marketing programs and vendors including ILS PPC/SEM SEO social media and reputation management platforms.

Skills

• Strong understanding of multifamily fundamentals (leasing funnel occupancy and renewal drivers pricing and concessions resident lifecycle and Fair Housing awareness as it relates to marketing and advertising).
• Proficiency with marketing and analytics tools such as Google Analytics Google Ads social ad platforms CRM/lead management systems and marketing automation tools.
• Excellent project management skills and the ability to manage multiple communities priorities and deadlines in a fastâpaced environment.
• Strong copywriting editing and communication skills with a focus on customerâcentric brandâaligned messaging.
• Demonstrated analytical mindset comfortable using data dashboards and operational metrics to make informed decisions.

Education & Other Requirements

• Bachelors degree Communications Business or a related field preferred; equivalent experience considered.
• Knowledge of Fair Housing laws and advertising best practices as they relate to multifamily marketing (in partnership with operations/compliance).
• Ability to travel periodically to communities for site visits photoshoots events and strategy sessions.

Key Competencies

• Strategic and tactical thinker who can both design and execute effective marketing plans.
• Collaborative partner with strong relationshipâbuilding skills across marketing operations and external vendors.
• Resultsâdriven with a focus on measurable outcomes and clear linkage between marketing activity and leasing performance.
• Customerâcentric with a strong understanding of prospect and resident needs and expectations.
• Highly organized detailâoriented and able to manage multiple concurrent projects.
• Innovative and curious staying current on trends tools and best practices in multifamily marketing.

Required Experience:

Manager