Senior Copywriter, Content & Brand

Wave HQ

Job Location:

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

At Wave we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold learn quickly and share your knowledge generously.

The Senior Copywriter Content & Brand will be responsible for shaping how customers experience our brand through words. You will develop clear compelling on-brand copy and content that helps small business owners understand trust and adopt Wave.

You will write across the full customer journey from blogs guides and customer stories to emails landing pages ads and campaigns while ensuring our voice messaging and brand personality are consistent across everywhere we show up. You bring together creativity strategy and data in your copy. You understand how to tell a story simplify complex ideas and create content that builds confidence drives engagement and supports business goals.

Heres how youll make an impact:

Write and develop copy and content across channels including blogs customer stories lifecycle emails landing pages paid ads video scripts social media and campaigns assets
Bring Waves brand personality tone of voice and messaging to life in a way that feels human clear confident and distinctly Wave
Help evolve and maintain Waves messaging architecture including messaging maps terminology tone of voice and copy guidelines to ensure consistency across every customer touchpoint
Partner closely with Growth Marketing Lifecycle Product Marketing Brand Product and Customer teams to translate needs and business goals into compelling content and copy
Create content that helps customers move through the journey from awareness and consideration to activation engagement and retention
Use customer insights research and performance data to continuously improve the effectiveness of copy and content
Track results identify patterns test new approaches and apply learnings to future content and campaigns
Contribute to and maintain copy guidelines for internal teams freelancers and agency partners to ensure consistency at scale
Review and edit copy from other contributors to ensure all copy and content is on-brand grammatically correct and tailored to the audience channel and moment
Stay current on customer behaviour content trends and competitor messaging to continuously improve how Wave communicates.

Youll thrive here if you have:

5 years of experience in copywriting or content writing or brand/content marketing (experience in tech SaaS fintech is a bonus!)
A Journalism Marketing or Communication diploma/degree or equivalent experience
Exceptional writing editing and proofreading skills with a strong ability to adapt tone voice and messaging to different audiences and channels
A strong understanding of how to write copy and content that reflects and reinforces a brands personality rather than your own
The ability to create high-quality copy across a diverse formats from CTA buttons emails and ads to blogs guides landing pages and full website experiences
An understanding of SEO fundamentals and how to write content that performs in search while maintaining the human feel
The ability to manage multiple projects and shifting priorities while maintaining a high bar for quality and attention to detail
Data-driven storytelling that draws on marketing insights from various data sources with experience tracking measuring reporting on and learning from content performance
A bias for action ownership and sound judgement about when to move forward independently and when to seek help and guidance for the best outcome

$74500 - $84000 a year

At Wave we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Lets talk about how you can thrive here!

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process please let us know by emailing emailprotected. We will work with you to meet your needs.

We use Google Gemini a secure AI assistant during interviews for note-taking purposes only. Notes are kept confidential and are not shared outside the hiring process. This allows our interviewers to stay fully focused on you during the conversation.

This advertised posting is a current vacancy.

Required Experience:

Senior IC