Senior DirectorVP, Digital

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

We are seeking a highly collaborative and strategicSenior Director Digitalto join our team. This is a leadership role designed for a social and digital expert who excels at translating vision into action at the intersection of social-first strategy creator culture and digital innovation.

Reporting to theSVP National Lead Digital you will help operationalize the SVPs overarching vision lead the day-to-day execution of high-value digital and social strategies and oversee the daily operations of a talented growing team.

Key Responsibilities

• Digital & Social Strategies:Partner closely with the SVP National Lead to build digital social and influencer strategies ensuring they are executed flawlessly and align with clients business objectives.
• Trend Application:Keep a pulse on digital trends emerging platforms algorithm shifts GEO best practices and creator economy dynamics finding impactful ways to integrate them into client campaigns and programs.
• Client Partner:Serve as a trusted digital partner to client contacts guiding them through the execution of digital campaigns influencer programs and social strategies.
• Measurement & Reporting: Implement attribution and measurement frameworks to track and prove the ROI of digital and social campaigns to clients.
• Day-to-Day Operations: Manage daily workflows resource allocation and campaign budgets across the digital portfolio to ensure profitability and on-time delivery.
• Cross-Functional Integration: Foster seamless collaboration between the digital team and internal partner teams (PR Creative Strategy Intelligence) to ensure integrated and agile campaign execution.
• Pitch Support: Participate in the development of digital/social strategies and support the presentation of winning proposals.
• Team Management: Manage mentor and inspire the day-to-day work of a high-performing team of digital and social specialists fostering a collaborative supportive and growth-oriented culture.
• Internal Advocacy:Champion the digital practice internally helping to educate the wider agency on digital capabilities and workflow integration.

Qualifications

• 10-12 years of experience in digital marketing social media and influencer relations (ideally within an agency environment).
• Proven experience managing and mentoring a team of direct reports.
• Strong operational skills with a track record of successfully managing project budgets timelines and resource allocation.
• Excellent client-facing communication and relationship-building skills.
• A collaborative mindsetsomeone who thrives as a key partner and executor to a practice leader.

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