Communications and Marketing Officer

The Marketing and Communications Officer supports the growth of the Center for Executive and Leadership Education by developing compelling creative assets and executing multi-channel marketing campaigns that drive awareness engagement and program enrollment.

This is a hands-on execution-focused role with analytical awareness. The position requires someone who understands how campaigns perform can interpret results and suggest improvementswhile partnering with leadership on broader strategic direction.

Working closely with marketing leadership and program stakeholders this role plays a key part in bringing campaigns to life elevating the brand and improving marketing effectiveness over time.

• Creative and Content Development
  • Design and produce high-quality marketing assets including:
    • Digital ads (display paid social search)
    • Email templates and campaigns
    • Program brochures one-pagers and promotional materials
    • Social media graphics and content
    • Landing pages and website updates
  • Ensure visual consistency and alignment with brand standards while contributing to the evolution of marketing materials
  • Develop compelling conversion-oriented content that supports campaign goals
• Campaign Execution
  • Execute multi-channel marketing campaigns across email social media paid media and web
  • Support campaign planning through input on messaging audience targeting and channel selection
  • Build and deploy email campaigns including promotional and nurture communications
  • Ensure campaigns are delivered on time on brand and aligned with program objectives
• Performance Tracking and Optimization
  • Monitor campaign performance across channels including metrics such as engagement conversions and lead generation
  • Provide recommendations to improve campaign effectiveness based on data and observations
  • Support ongoing optimization efforts in collaboration with marketing leadership
• Event and Program Marketing
  • Support the promotion of executive education programs events and workshops
  • Develop promotional materials and assist with outreach efforts
  • Capture and repurpose testimonials participant stories and post-event content
• Digital Presence and Social Media
  • Manage day-to-day execution of social media including content scheduling posting and campaign support
  • Track engagement and recommend improvements to content and targeting

Minimum Qualifications: This position requires a bachelors degree in communication marketing public relations technical writing digital media or related field with two years of experience in related positions.

Preferred Qualifications: Experience in executive education professional development or B2B marketing. Familiarity with lead generation and basic nurture campaign concepts. Experience working within a brand or stakeholder-driven environment.

This position may be subject to a Level 1 criminal background check

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact theUSF ADA Lead()to coordinate your accommodation request.

Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.