Marketo Specialist

Role: Marketo Specialist
Location: Bengaluru Noida Gurugram Mumbai Pune Hyderabad Chennai
Experience: 4Years
Notice Period: Immediate to 15 Days Preferred

About the Role:

We are looking for a highly skilled Marketo professional to lead the technical execution for a key client. This is a role for someone who truly understands the platforms architecture and can handle everything from day-to-day campaign builds to high-level automation strategy. You will be the primary expert responsible for ensuring the clients marketing engine is running at peak performance.

What Youll Do:

Complete Campaign Ownership: Build and manage the full lifecycle of marketing programs including complex engagement nurtures event-based triggers and multi-step workflows.
Expert Asset Creation: Develop responsive email templates and landing pages using Tokens Snippets and Dynamic Content to drive deep personalization.
Advanced Automation: Use the full power of Marketos Smart Room logic to build sophisticated triggers and filters that ensure the right message reaches the right person.
Platform Mastery: Utilize advanced features like Velocity Scripting Webhooks and third-party integrations to solve technical challenges and enhance campaign functionality.
Quality Assurance: Act as the final gatekeeper for all technical deployments ensuring that every link trigger and asset is 100% accurate across all devices.
Performance Insight: Build and analyze reports within Marketo to help the client understand campaign success and identify areas for improvement.

What We Are Looking For:

Experience: 3 to 8 years of hands-on experience exclusively using Marketo to drive marketing results.
Tool Proficiency: Deep expert-level knowledge of the Marketing Activities and Design Studio modules.
Technical Comfort: A strong understanding of HTML/CSS for email styling and the ability to work with automation logic (If/Then/Else).
Certifications: Marketo Certified Expert (MCE) or Adobe Certified Professional/Expert is highly preferred.
Communication: The ability to take a clients business goal and translate it into a technical build within the tool.
Adaptability: A professional who can pivot between different types of tasks from simple email deployments to complex technical solutioning with ease.

Key Skills at a Glance:

Program & Campaign Management
Lead Lifecycle & Smart List Logic
Tokens & Personalization
Velocity Scripting & Webhooks
Email/Landing Page Troubleshooting

Required Skills:

MarketoHTMLCSS