Marketing Manager, Digital Banking & Value-Added Solutions

To implement winning Integrated Marketing and Communication (IMC) campaigns for the Personal & Private Banking South Africa area in scope ensuring cohesive and integrated marketing communication delivery across all advertising direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence innovation partnerships and collaboration in Personal & Private Banking South Africa whilst aligning to the Group standards.

Qualifications :

Qualification: 

• Business Commerce or Marketing Degree

Experience Required

• 7 Years proven track record in integrated digital marketing with experience across mobile apps online platforms and value-added financial solutions.

• Strong understanding of personal and private banking customer segments including digital adoption drivers and customer lifecycle management.

• Demonstrated ability to design and execute multi-channel campaigns and through-the-line campaigns (app web email social paid media etc) that deliver measurable business outcomes.

• Experience in data-driven marketing leveraging analytics customer insights and performance metrics to refine strategies.

• Familiarity with digital/platform product marketing including go-to-market strategies for new app features and value-added services.

• Ability to collaborate across cross-functional teams (product technology compliance customer experience) to ensure seamless execution.

• Strong stakeholder management skills with a history of aligning marketing initiatives to business objectives in financial services.

• Experience in integrating various through-the-funnel messages into digital and media platforms particularly through owned paid and earned channel applications.

Additional Information :

Behavioural Competencies:

• Conveying Self-Confidence
• Generating Ideas
• Interacting with People
• Meeting Timescales
• Pursuing Goals
• Taking Action
• Team Working

Technical Competencies:

• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development
• Creativity
• Developing an Effective Media Mix
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Leveraging Sponsorships
• Managerial Budgeting
• Measuring Marketing and Communication
• Omnichannel Coordination
• Operational Planning
• Owned Media Management
• Paid Media Management
• Project Management (Project Mgmt)
• Resource and Creative Asset Management
• Stakeholder Management
• Supplier Relationship Management
• Target Audience Engagement
• Understanding of Financial Services

Remote Work :

No

Employment Type :

Full-time