Lead Content Marketing

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 brands and leading publishers InMobi is where intelligence creativity and accountability converge. By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact.

Through Glance AIwe are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery. Spanning diverse categories such as fashion beauty travel accessories home décor pets and beyond Glance AI delivers deeply personalized shopping rich first-party data and unparalleled consumer access it harnesses InMobis global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work and by MIT Technology Review Fast Companys Top 10 Innovators and more InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank Kleiner Perkins and Sherpalo Ventures InMobi has offices across San Mateo New York London Singapore Tokyo Seoul Jakarta Bengaluru and beyond.

AtInMobi Advertising youll have the opportunity to shape how billions of users connect with content commerce and brands worldwide. To learn more visit

ThroughGlance AIwe are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery. Spanning diverse categories such as fashion beauty travel accessories home décor pets and beyond Glance AI delivers deeply personalized shopping rich first-party data and unparalleled consumer access it harnesses InMobis global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide.

AtInMobi Advertising youll have the opportunity to shape how billions of users connect with content commerce and brands worldwide. To learn more visit

Who are we and What do we do

InMobi Groups mission is to power intelligent mobile-first experiences for enterprises and consumers. Its businesses across advertising marketing data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Companys 2018 Worlds Most Innovative Companies.

Whats the InMobi family like

Consistently featured among the Great Places to Work in India since 2017 our culture is our true north enabling us to think big solve complex challenges and grow with new opportunities. InMobians are passionate and driven creative and fun-loving take ownership and are results-focused. We invite you to free yourself dream big and chase your passion.

What do we promise

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations working with highly capable and ambitious peer groups. At InMobi you get food for your body soul and mind with daily meals gym and yoga classes cutting-edge training and tools cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

What will you be doing

Striking a perfect balance between creativity and analytical thinking the content marketing team for APAC ensures to bring forth InMobis voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team works with other units for planning and strategy design and video production and digital marketing.

What Were Looking For

A bachelors degree in Business Journalism English Communications or any related field
3-5 years experience writing B2B2C marketing content with knowledge of advertising branding and ad tech. Should be able to think with a consumer-out approach.Please note that if you have fewer years of experience and match the skillset we would still be happy to hear from you.
Must be skilled in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy
Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product
Track record of clear successful communications on complex topics (portfolio required)
Excellent writing editing and research skills

Additional Skills We Would Love to Have

Great presentation skills with a flair for narration and storytelling
Strong research and analytical skills

Roles and Responsibilities

Communicate product messaging through pointed accurate and compelling content across blogs case studies web pages emails ads reports search descriptions and other collateral
Lead content projects for events and reports end-to-end
Implement SEO best practices to drive organic traffic to the brand
Conduct research to understand and stay abreast of industry trends
Stay up-to-date on latest content writing and marketing trends
Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand
Repurpose content into multiple assets for various channels to maximize reach
Monitor performance and consistently improvise on existing formats and channels
Propose implement or lead improvements in the content marketing strategy plan and process
Take complete ownership and collaborate with multiple teams such as sales client services/solutions design digital and product marketing

This Role is Perfect for You If

You are a great listener and you have a knack for asking the right questions to frame the right story.
You are optimistic easy to work with and good at setting the right expectations and boundaries.
You are good at prioritizing planning and taking ownership of tasks.
You have experience working on essential content and AI tools.
You have written high-performing blogs articles or ads previously.
You love storytelling words are how you frame your thoughts and you are obsessed with punctuation and grammar.
You have a knack to deliver compelling stories build relevant narratives and drive real connections with content.

Since 2007 InMobi has built the extraordinary. Beyond just technology. It has built a way of working.
Across 16 offices globally through every pivot and breakthrough one thing has remained constant: we are Builders Dreamers Doers. We are fluid enough to move fast grounded enough to own outcomes and human enough to care deeply about the work and about one another.
Culture is at the core of that ethos. It has been co-created by the people who built this company and by those continuing to shape it every day. It lives in how we work how decisions are made how teams show up for one another and how seriously we take the responsibility to build the best.
This is a place where ambition and belonging occupy the same space. Where the bar is high and the support is real. Where freedom comes with trust and trust comes with accountability. Where you are valued not only for what you do but for the perspective judgment and humanity you bring to the work. Where you will be challenged by the work and supported by the communities passions and experiences that shape who you are beyond your role.
When people show up fully we do more than build meaningful work. We build something extraordinary together.
If this sounds like the place you have been looking for join us.
Find out more here: InMobi Culture

The InMobi Culture

At InMobi culture isnt a buzzword; its an ethos woven by every InMobian reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values thinking big being passionate showing accountability and taking ownership with freedom guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit to better understand our benefits values and more!

InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 bran...

AtInMobi Advertising youll have the opportunity to shape how billions of users connect with content commerce and brands worldwide. To learn more visit

Who are we and What do we do

Whats the InMobi family like

What do we promise

What will you be doing

What Were Looking For

A bachelors degree in Business Journalism English Communications or any related field
3-5 years experience writing B2B2C marketing content with knowledge of advertising branding and ad tech. Should be able to think with a consumer-out approach.Please note that if you have fewer years of experience and match the skillset we would still be happy to hear from you.
Must be skilled in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy
Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product
Track record of clear successful communications on complex topics (portfolio required)
Excellent writing editing and research skills

Additional Skills We Would Love to Have

Great presentation skills with a flair for narration and storytelling
Strong research and analytical skills

Roles and Responsibilities

Communicate product messaging through pointed accurate and compelling content across blogs case studies web pages emails ads reports search descriptions and other collateral
Lead content projects for events and reports end-to-end
Implement SEO best practices to drive organic traffic to the brand
Conduct research to understand and stay abreast of industry trends
Stay up-to-date on latest content writing and marketing trends
Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand
Repurpose content into multiple assets for various channels to maximize reach
Monitor performance and consistently improvise on existing formats and channels
Propose implement or lead improvements in the content marketing strategy plan and process
Take complete ownership and collaborate with multiple teams such as sales client services/solutions design digital and product marketing

This Role is Perfect for You If

You are a great listener and you have a knack for asking the right questions to frame the right story.
You are optimistic easy to work with and good at setting the right expectations and boundaries.
You are good at prioritizing planning and taking ownership of tasks.
You have experience working on essential content and AI tools.
You have written high-performing blogs articles or ads previously.
You love storytelling words are how you frame your thoughts and you are obsessed with punctuation and grammar.
You have a knack to deliver compelling stories build relevant narratives and drive real connections with content.

Since 2007 InMobi has built the extraordinary. Beyond just technology. It has built a way of working.
Across 16 offices globally through every pivot and breakthrough one thing has remained constant: we are Builders Dreamers Doers. We are fluid enough to move fast grounded enough to own outcomes and human enough to care deeply about the work and about one another.
Culture is at the core of that ethos. It has been co-created by the people who built this company and by those continuing to shape it every day. It lives in how we work how decisions are made how teams show up for one another and how seriously we take the responsibility to build the best.
This is a place where ambition and belonging occupy the same space. Where the bar is high and the support is real. Where freedom comes with trust and trust comes with accountability. Where you are valued not only for what you do but for the perspective judgment and humanity you bring to the work. Where you will be challenged by the work and supported by the communities passions and experiences that shape who you are beyond your role.
When people show up fully we do more than build meaningful work. We build something extraordinary together.
If this sounds like the place you have been looking for join us.
Find out more here: InMobi Culture

The InMobi Culture

At InMobi culture isnt a buzzword; its an ethos woven by every InMobian reflecting our diverse backgrounds and experiences.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

Visit to better understand our benefits values and more!