Social & Influencer Group Director

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Group Social Influence Director

In todays entertainment economy influence is currency making social and content creators the new media powerhouses. At WPP Media we have a dedicated Social Content and Influencer Marketing capability designed to help brands authentically connect with audiences through the voices they trust most.

Our approach is rooted in creativity data intelligence and cultural fluency. We craft strategic partnerships that drive measurable impact spark conversation and build long-term brand equity.

Our capability offers clients:

• End-to-end social and creator campaign management from strategy to reporting
• Access to a diverse and vetted creator network
• Advanced data and performance analytics
• Global reach with local market expertise

Whether clients are launching a product shifting perception or scaling brand love INFLUENCE by WPP Media is built to deliver resultsauthentically creatively and at scale.

Welcome to the future of INFLUENCE. Lets create something extraordinary.

Overview of the role:

As Group Director you will lead and define the overarching vision and strategy forall influencer marketing initiatives across the agency ensuring our INFLUENCE capability remains at the forefront of the creator economy. You will be directly responsible for theend-to-end P&L of the entire INFLUENCE offering for the agency driving aggressive revenue growth securing significant new business and fostering unwavering client retention across the agencys client portfolio.

This is a pivotal senior leadership position requiring a visionary strategist with exceptional commercial acumen creative instinct and a deep authoritative understanding of the ever-evolving creator economy. You will inspire and empower a high-performing team oversee and elevate the full lifecycle of campaigns from insight-led strategy through to flawless execution and meaningful measurement and criticallyact as a central pillar for collaboration and advocacy for INFLUENCE across clients wider agency villages.

As a trusted advisor to senior clients youll translate bold ambitions into powerful results-driven influencer strategies that deliver real business impact and cultural relevance consistently exceeding client expectations and cementing our reputation as an industry leader. Youll foster a culture of excellence and innovation ensuring every initiative is data-informed culturally attuned and executed to the highest standard.

• Strategic Leadership & Vision
• P&L Ownership & Revenue Generation
• New Business & Growth Development
• Client Portfolio Growth & Retention
• Cross-Agency Collaboration & Advocacy
• Best-in-Class Delivery Oversight
• Team Leadership & Development
• Innovation & Thought Leadership
• Data-Driven Optimization & ROI

Skills You Bring:

Experience:

• Experience in influencer marketing and social with a significant portion in a leadership capacity.
• Proven track record of managing anend-to-end P&L for a significant business unit consistently achieving revenue targets and driving aggressive new business growth within an agency environment.
• Extensive experience in strategically leading mentoring and scaling high-performing teams of influencer marketing specialists.
• Demonstrated success in developing and executing large-scale multi-platform global-reaching influencer campaigns for diverse enterprise-level clients.
• Experience working effectively within a complex matrixed or multi-agency organizational structure fostering collaboration and driving integrated solutions.

Skills:

• Exceptional business development negotiation and C-suite level client relationship management skills. Deep strategic understanding of financial metrics P&L management and commercial modelling.
• Master-level knowledge of the global creator economy including emerging trends platform nuances evolving content strategies and critical regulatory compliance.
• Proven ability to inspire develop and manage a diverse team fostering a culture of excellence accountability and continuous professional growth.
• Outstanding written and verbal communication skills with the ability to articulate complex strategies persuasively to C-suite clients internal senior stakeholders across agency villages and large audiences.
• Expert in advanced data analysis comprehensive ROI measurement and translating complex insights into actionable high-impact strategies. Proficient with industry-leading influencer marketing platforms and analytics tools.
• Highly developed program and project management skills with a focus on process optimization rigorous quality assurance risk management and large-scale delivery.

Key Attributes:

• A proactive entrepreneurial self-starter with a relentless passion for driving growth and innovation in the influencer space.
• Highly adaptable resilient and thrives in a fast-paced constantly evolving industry and dynamic agency environment.
• Unwavering commitment to ethical practices brand safety and transparency in all influencer engagements.
• A truly collaborative and influential leader who can build strong relationships foster consensus and drive initiatives across diverse departments and with external partners at a senior level.

Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. At WPP Media we strongly encourage you to apply if youre interested: wed love to know how you can positively impact our team with your experience!

Apply now and share your CV via the link!

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