Direct Marketing Manager

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates consultants and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes sold or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions Retention Schedule for a minimum of three years. You may review modify or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions the Direct Marketing Manager is responsible for the development and implementation of strategic direct marketing programs and systems that will more effectively allow Regions to acquire grow and retain customer relationships.

Primary Responsibilities

• Manages direct marketing strategy and implementation across all business groups to drive sales expand existing relationships and increase retention
• Provides leadership and guidance for a team of direct marketing administrators including some additional contract worker(s)
• Develops new and innovative direct contact channels for communicating and distributing products and services
• Serves as the direct marketing subject matter expert to internal business partners
• Provides insights to the results
• Manages the direct marketing budget and the allocation of investment to increase or maximize the return on the marketing investment
• Manages the direct marketing agency of record

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

This is a single incumbent position.

Requirements

• Bachelors degree in Marketing or related field
• Ten (10) years of direct marketing experience

Preferences

• Three (3) years of management experience

Skills and Competencies

• Ability to supervise and manage a team
• Ability to work under pressure and meet deadlines
• Demonstrated leadership capabilities
• Developed relationship-building skills
• Knowledgeable of direct marketing principles bank products/services and development of statistical models used in direct marketing programs
• Proficiency in Microsoft Office (Excel Word PowerPoint Outlook etc.)
• Strong verbal written communication and organizational skills

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

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Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

DetailsRegions Center

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