Marketing Lead, CRM

The Position

Marketing TA Lead CRM

• Lead the development and execution of OPU operational plan for the defined Therapeutic Areas (TA) / brands in alignment with ROPU brand strategies with a focus on maximizing customer engagement and execution excellence to drive sales growth and market share gain.
• Ensure cross business/function alignment with Medical Affairs and Sales and regular inputs / feedback to ROPU PM Marketing Head and TA/brand teams.
• Provide OPU input into the development of ROPU brand strategies. Lead manage and develop direct reports within the TA in the OPU.

Tasks & Responsibilities

1. STRATEGY:

• Lead the development and execution of OPU operational plan for the defined TA / brands
• Influence the development of ROPU brand strategies by providing local input in relation to market competitor and customer insights

1. DRIVING BUSINESS RESULTS:

2.1 Input To Business Planning Cycle (Outlook And Long Term Forecast (LTF) Process):

• Contribute to the LTF / Outlook preparation by providing sales and investment planning for the defined brand/TA
• Develop LTF proposals for Sales Direct Promotion and Field Force FTEs
• Develop business cases/proposals for additional growth opportunities / NBOs / CSC applications

2.2 Business Performance:

• Drive the TA / Brand performance in line with the OPU objectives
• Ensure achievement of OPU sales market share and profit/profitability objectives of assigned brands in the TA
• Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU

1. PROCESS / CROSS-FUNCTIONAL COLLABORATION:

3.1 Operational Plan DEVELOPMENT:

• Provide input to ROPU brand teams on local market customer and competitor information as part of the development of the IBP
• Validate ROPU TA / brand CSFs
• Provide input to the TA/brand KPI development
• Develop OPU Operational Plan

3.2 Operational Plan Implementation:

• Work as a TA / brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards stand alone meetings symposia aligned to external society meetings KOL development plans etc.)
• Drive performance through high quality brand reviews issue identification brainstorming to offer / share medical-marketing solutions

3.3 Launch Readiness:

• Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
• Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product market and company development
• Work closely with Medical Affairs Sales and Market Access to prepare for successful launch

3.4 Cross Functional Alignment And ROPU Collaboration:

• Ensure cross functional alignment with Medical Affairs Marketing Access and Sales
• Provide regular feedback and input to ROPU TA / brand teams (marketing / competitor / customer insights) to develop brand strategies and ROPU operational plans
• Continuously update and educate the organisation on topics relevant to the TA/brands supporting the sales functions with updates and training materials for the TA / brands

3.5 Monitoring And Reporting:

• Manage allocated TA DP budget
• In collaboration with Commercial Operations deliver monthly performance update and KPI reporting with close monitoring of OPU market shares immediately highlighting potential issues to PMMC and proposing solutions and counter measures
• Communicate regularly key summaries/updates to PMMC in a clear and precise way to facilitate information sharing consultation and efficient decision making e.g. product knowledge market/customer/competitor insights M/S trends areas/markets

3.6 Customer Engagement:

• Pro-actively engage with and manage multiple customers needs and represents them in BI decision making and planning
• Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives CME multichannel)
• Manage relationships with business partners and customers in the OPU to develop Boehringer Ingelheims reputation as an externally focused organisation

1. PEOPLE:

• Lead and develop an effective team committed to delivering stretch targets and achieving both short- term and long-term business objectives
• Provide clarity on the goals and objectives to be achieved by the team
• Ensure development of skills and abilities through ongoing feedback coaching and development opportunities
• Oversee and drive overall performance management and talent management of the team

1. LEADERSHIP / SUPERVISION:

• Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
• Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
• Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
• Ensure that proper coaching is provided during the MAG discussions (midyear yearend or whenever the need arises).
• Ensure the adequate staffing of the team and the development and movement of talents are properly

Requirements

Minimum Education/Degree Requirements: University / Bachelor degree major in Business Administration and / or Pharmaceutics.

skills:

• Solid experience in pharmaceutical marketing at a managerial level
• A prior track record of success
• Proficiency in MS Office Outlook and database application
• Fluent English communications in reading writing and speaking
• Highly developed communication skills both written and spoken with the ability to convince and engage at all levels both internally and externally
• Ability to multi-task organize plan and solve problems effectively
• Strong business acumen coupled with good balance of strategic thinking and operational rigor
• Strong analytical and planning ability
• Strong interpersonal skills
• Scientific orientation
• Passion for performance
• Decision making

Special Skills (with reference to PRIME marketing Competencies Model):

• Business and Marketing Acumen: Demonstrating
• Customer Orientation: Mastering
• Strategy Development: Demonstrating
• Project Management: Mastering
• Effective Execution: Mastering
• Relationship Management: Mastering

Experience:

• Minimum 6-10 years of marketing and sales experience
• Minimum 3 years of leadership experience

READY TO CONTACT US

Please contact our Recruiting Team:

Ms. Phuong Vo: