Brand Marketing Manager

Key Responsibilities

1. Strategic Campaign & Pricing Leadership

• Define and lead the annual campaign roadmap aligned with business and commercial objectives

• Develop and execute pricing and promotional strategies to create strong reasons to buy

• Translate price positioning into impactful marketing narratives while protecting brand identity

• Monitor market trends competitors and consumer behavior to maintain competitive advantage

2. End-to-End Execution & ROI Ownership

• Own the full campaign lifecycle: from consumer insights segmentation execution performance tracking

• Manage campaign budgets with an owner mindset optimizing ROI and incremental revenue

• Leverage data and analytics to drive personalization and campaign effectiveness

• Manage agencies and external partners to ensure high-quality execution

3. Leadership & Cross-functional Collaboration

• Lead coach and develop a high-performing marketing team

• Foster a culture of ownership accountability and continuous improvement

• Act as a project owner working closely with Sales Product and Analytics teams

• Ensure team well-being and career development aligned with company values

Requirements

Technical Skills

• Strong leadership experience in team building coaching and talent development

• Proven expertise in campaign management (mandatory) with exposure to brand marketing and market research

• Strong business acumen in budgeting ROI analysis and retail operations

• Experience managing agencies and cross-functional projects

• Proven track record in delivering high-impact campaigns driven by pricing and value strategy

Preferred Qualifications

• Experience in retail industry (mandatory) especially omni-channel (online offline)

• Background from global sports or retail brands (e.g. Adidas Nike) is a plus

• Experience in process optimization and operational efficiency improvement

• Strong adaptability to digital transformation and technology adoption

Soft Skills

• Strategic thinking and strong analytical mindset

• High level of influence collaboration and emotional intelligence

• Strong decision-making and adaptability in a fast-paced environment

Education & Experience

• Minimum 3 years in retail marketing (campaign-focused)

• Bachelors or Masters degree in Marketing Business or related fields

• Proven leadership experience in campaign or marketing roles

What We Offer

• Competitive salary

• 100% salary during probation period

• Monthly performance bonus (up to 20%)

• Annual salary review

• Healthcare insurance for you and your family

• 20 days of paid leave annually

• Monthly sports allowance

• Dynamic working environment with strong team culture

• Training programs and personalized career development plan

Contact infor: Ms Zoe Huyen

• Phone/zalo/whatsapp:
• Mail: