Marketing Manager

Marketing Manager (5 to 8 years)

The MarketingManagerdevelops and implements targeted marketing strategies across digital platforms (web email social media) tosupportgeneration efforts. This role focuses on creating content campaigns and marketing materials that align with brandobjectivesand resonate withour target audience andstrategic the role supports partner development initiatives bydevelopingqualifiedpartnerleads andbuilding relationships to meet sales goals.
This positionis responsible fordefining and executing the companys digital marketing strategy and driving qualified partner-level leads through targeted outreach and campaigns.

Duties and Responsibilities:

Marketing Strategy Execution:

• Design and execute strategic marketing plans across web email and social media channels.
• Manage the digital content calendar and ensure consistency of voice and messaging.
• Develop campaign assets and visuals tailored todifferent stagesof the partner journey.
• Launch andoptimizeintegrated campaignsleveragingA/B testing and analytics to refine performance.
• Maintain and improve marketing automation workflows and email nurturing sequences.

Lead Generation:

• Partner with Sales to definevalidate and refine target segments and ICPs.
• Design and execute strategies to generate high-quality leads aligned with defined ideal customer and partner profiles.
• Develop andoptimizemulti-channel campaigns (LinkedIn email web) to drive inbound and outbound interest.
• Manage lead capture scoring and nurturing through CRM and marketing automation tools.
• Analyze lead quality engagement and conversion metrics to continuously improve targeting and messaging.

Cross-Functional Collaboration:

• Partner with Sales and Product teams to ensure alignment in messaging outreach and marketing materials.
• Collaborate with the Product team to understand upcoming roadmap items and incorporate them into campaign planning and positioning.
• Provide feedback to internal teams on partner engagement campaign outcomes and market dynamics.

Data-Driven Marketing & Analytics:

• Track analyze and report on key metrics: traffic engagement conversion rates and pipeline contribution.
• Use tools (e.g. HubSpot Google Analytics LinkedIn) to extract insights and drive decisions.
• Identifytrends across campaigns channels and audience segments.
• Establish andmaintainmarketing KPIs aligned with revenue and growth goals

Knowledge and Skillsrequired:

• Strong grasp of digital marketing tools and platforms (e.g. HubSpot LinkedIn Ads Mailchimp).
• Experience in lead generation partner enablement or account-based marketing.
• Excellent written and visual communication skills.
• Proficiencywith data-driven marketing and analytics.

Education and Experience:

• Bachelors degree in marketing communications business or a related field.
• 2-4 years of experience in B2B marketing lead generation or partner development.

Behavioral Competencies:

• Fanatical Customer Service: Ensure every external interaction is professional responsive and brand-reinforcing.
• Absolute Ownership: Take full ownership of marketing outcomes continuously improving strategy and execution.
• Passion for Improvement: Stay updated on digital marketing trends and apply best practices.
• Uncompromising Integrity: Uphold transparency honesty and alignment with brand values in every campaign.
• Strong problem-solving and cross-team collaboration abilities.