Sr. Marketing Manager, Industry Programs Integrated Demand Plans and Messaging, AWS Industry Marketing

This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns. They must deeply understand our industry go-to-market priorities top use cases and messaging and work as an evangelist across our digital marketing organizations to ensure our digital demand plans program and campaigns for AI Migration Data & Analytics Connect Sovereignty Startup etc. all lead with industry-specific storytelling and compelling content. To do that effectively they will own and drive mechanisms and programs that bring the right subject-matter experts from industry and startup marketing teams into our planning development and execution of integrated demand plans and digital marketing activities.

Key job responsibilities
Develop deep expertise in company industry go-to-market priorities vertical customer use cases and messaging frameworks
Design and implement programs that systematically integrate industry expertise into digital demand generation activities
Participate in integrated demand planning cycles to advocate for industry-specific content requirements
Monitor and report on integration success metrics and program effectiveness to leadership
Collaborate with campaign teams to embed vertical use cases throughout the customer journey
Establish feedback loops to continuously improve industry content integration and messaging


- 6 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs

- Experience driving direction and alignment with large cross-functional teams and agency partners

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 130000.00 - 185000.00 USD annually
USA WA Seattle - 118200.00 - 160000.00 USD annually