Sr. Product Marketing Manager, Content Marketing

Amazon Music is an immersive audio entertainment service that deepens connections between fans artists and creators. From personalized music playlists to exclusive podcasts concert livestreams to artist merch Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode and top ad-free podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited on-demand access to 100 million songs including millions in HD Ultra HD and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans artists and creators on a global scale.

We are looking for a creative analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Musics content offerings. You will help build and launch high impact content launches owning campaign planning cross-functional alignment and execution to maximize visibility and adoption across all customer touchpoints. This role will work cross-functionally across Amazon teams influencing and leading partners to think big invent and simplify and deliver on project roadmaps.

A successful candidate for this role will be an independent creative problem-solver with great business acumen and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have exceptional product marketing communication and stakeholder management skills with the ability to work independently under time constraints to deliver results.

Key job responsibilities
- Develop and deliver GTM strategies and frameworks which are scalable and repeatable across various product feature launches
- Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
- Oversee strategy execution and performance of cross channel global marketing plans to build awareness adoption and engagement of key features
- Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs) Listening Hours and enhance the customer experience on Amazon Music
- Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
- Develop compelling GTM creative assets (video social Owned & Operated) working cross-functionally with creative designers
- Provide copywriting guidance
- Advocate for the optimal customer experience when working on UX design with product teams
- Drive regular reviews of roadmap progress and results with leadership across marketing subscriptions tech and product

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- 7 years of managing stakeholders in cross-functional project experience
- 7 years of product marketing experience driving go-to-market strategies and cross-functional campaign execution in consumer technology entertainment or digital media
- 5 years of experience developing and launching scalable marketing frameworks across multiple product releases
- Demonstrated experience conducting customer research and translating insights into competitive positioning strategies
- Proven track record managing multi-channel global marketing campaigns that drive measurable adoption and engagement metrics
- 5 Experience partnering with product teams to influence roadmaps and prioritize features based on customer impact and business outcomes
- Strong analytical capabilities with experience defining success metrics tracking performance and optimizing campaigns based on data
- 8 years of product marketing experience in music streaming platforms audio entertainment services or subscription-based consumer products

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
- 5 years successfully developing creative marketing assets (video social owned channels) in partnership with design and creative teams
- Experience providing strategic copywriting direction and advocating for customer experience in UX design processes
- Track record establishing repeatable processes and mechanisms that scale across global markets and diverse customer segments
- MBA or advanced degree in Marketing Business or related field
- Deep understanding of music streaming industry dynamics competitive landscape and emerging trends in audio entertainment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 142800.00 - 193200.00 USD annually
USA CA San Francisco - 157100.00 - 212600.00 USD annually
USA NY New York - 157100.00 - 212600.00 USD annually
USA WA Seattle - 142800.00 - 193200.00 USD annually