Director, GTM Platforms
Boston, NH - USA
Job Summary
Our world is transforming and PTC is leading the software brings the physical and digital worlds together enabling companies to improve operations create better products and empower people in all aspects of their business.
Our people make all the difference in our success. Today we are a global team of nearly 7000 and our main objective is to create opportunities for our team members to explore learn and grow all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Role Overview
The Director GTM Platforms owns the vision roadmap governance and value realization of core GoToMarket (GTM) technology platforms. The role drives adoption integration and measurable ROI across Marketing Sales Customer Success and Enablementensuring platforms reliably enable standardized scalable GTM execution.
This position focuses on strategic platform ownership (direction governance outcomes) versus daytoday ticket executionso GTM technology investments consistently deliver scale and revenue impact.
Key Responsibilities
Platform Strategy & Roadmap
- Define and maintain a multiyear platform strategy and roadmap spanning Marketing Sales Customer Success Enablement and Revenue Intelligence.
- Align platform direction and sequencing to GTM priorities and revenue objectives; translate business needs into clear investment decisions.
Technology Value & Optimization
- Optimize and rationalize the tech stack to reduce redundancy and improve interoperability.
- Define outcomebased success metrics (adoption utilization efficiency revenue impact) and track ROI.
- Standardize GTM workflows and reduce manual work and operational friction through platform capabilities and automation.
Platform Ownership & Governance
- Establish clear ownership (business owners vs. system admins) and decision rights for each core platform.
- Own governance for releases and upgrades vendor management and roadmap communication; ensure scalability security compliance and reliability.
Execution Enablement
- Lead requirements intake administration oversight testing and change readiness in partnership with execution teams.
- Partner with GTM Process Data & Governance AI COE and Portfolio Governance to enable endtoend GTM execution.
- Serve as the escalation point for platformlevel tradeoffs and prioritization decisions.
Representative Platforms
Examples include Salesforce Gainsight Clari CPQ Seismic Salesloft 6sense Eloqua and other current/future GTM platforms.
Qualifications
Required
- 10 years in GTM technology / Revenue Operations / Marketing or Sales Ops (or similar).
- Proven ownership of enterprise GTM platforms and roadmaps including governance and stakeholder management.
- Strong understanding of endtoend GTM workflows (leadtorevenue opportunitytoclose renewals enablement).
- Demonstrated ability to drive adoption integration and measurable business value across crossfunctional partners and vendors.
Preferred
- Platform strategy leadership in complex global B2B organizations.
- Experience with AIenabled GTM automation and portfolio/value governance.
Success Measures
- Core platforms have clear owners governance and a prioritized roadmap.
- High adoption of standardized GTM workflows with reduced manual effort and platform fragmentation.
- Demonstrated ROI and business impact from GTM technology investments.
- GTM leaders consistently experience platforms as reliable revenue enablers (not bottlenecks).
PTC carefully considers a widevarietyof factorswhendeterminingcompensation.Theanticipatedannual salary range for this positionisbetween$138000 - $175000.The salary rangereflectsa good-faith estimate of compensation at the time of posting.Actualcompensationmay vary based on a candidates skills qualifications experience and location. Additionally candidates may be eligible fora performance-basedbonus.Employeesalsohavethe opportunity tobecome a PTC shareholder through our employee share purchase program(ESPP)which allowsfor thepurchaseofdiscounted PTC stock.Certainrolesmay also be eligible forparticipation in ourequity programs.Employees may be eligible for medical dental and vision insurance paid time off and sick leave tuition reimbursement 401(k) contributions and employer match flexible spending accounts life insurance disability coverage andif you are an office-assigned employeea generous commuter subsidy.All total rewards and benefits programs are subject to applicable planeligibilityand otherterms and conditions.
For more informationaboutPTCs comprehensive benefits pleasevisitourCareers Page.
PTC recruits on a rolling basis. Candidates are considered as they apply until the opportunity is filled.
Life at PTC is about more than working with todays most cutting-edge technologies to transform the physical world. Its about showing up as you are and working alongside some of todays most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation youll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us
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Required Experience:
Director
About Company
PTC accelerates digital transformation with a new generation of technology that powers the ways you engineer, manufacture, and service your physical products.