Digital Marketing Manager

Job Title: Digital Marketing Manager

Company: Otrix Life Science LLP

Location: Sanand Circle Ahmedabad

Experience: 45 Years

Employment Type: Full-Time

Industry: D2C and nbsp; Beauty and amp; Personal Care

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Job Summary

Otrix Life Science LLP is looking for a senior and performance-driven Digital Marketing Manager who can take complete ownership of digital growth campaign execution and online revenue. The ideal candidate should be highly analytical execution-focused and capable of scaling campaigns in a competitive D2C environment.

Key Responsibilities:

Performance Marketing and amp; Growth

Plan execute and scale paid campaigns across Google Ads Meta Ads and other digital platforms

Manage ad budgets effectively and optimize campaigns for maximum return

Drive customer acquisition and revenue growth through performance marketing

Strategy and amp; Planning

Develop and implement data-driven digital marketing strategies aligned with business goals

Identify new growth opportunities channels and campaign ideas

Plan and execute monthly and quarterly marketing roadmaps

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Social Media and amp; Coordination

Oversee social media strategy and ensure consistent brand communication

Coordinate closely with the Social Media Specialist for content planning posting schedules and campaign execution

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SEO and amp; Organic Growth

Lead SEO initiatives including on-page off-page and technical optimization

Improve website ranking visibility and organic traffic through structured strategies

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Website and amp; Conversion Optimization

Monitor website performance and user journey

Optimize landing pages and sales funnels to improve conversion rates

Implement A/B testing and performance improvements

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Marketplace and amp; E-commerce Support

Coordinate with the e-commerce team for marketplace campaigns (Amazon Flipkart Nykaa)

Align digital campaigns with product launches and promotional activities

Retention and amp; CRM Marketing

Plan and execute email and WhatsApp marketing campaigns

Implement remarketing and customer retention strategies

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Analytics and amp; Reporting

Track campaign performance and generate detailed reports

Derive actionable insights to improve marketing effectiveness

Use tools like Google Analytics and Ads Manager for data analysis

Team Coordination

Work closely with content design and sales teams for smooth execution

Ensure timely delivery of campaigns and marketing initiatives

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Core Requirements (Senior-Level):

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45 years of hands-on experience in Digital Marketing with strong performance marketing exposure

Proven ability to drive revenue and scale digital campaigns

Strong expertise in Google Ads Meta Ads and paid campaign optimization

Solid understanding of D2C and e-commerce business models

Experience managing ad budgets and campaign performance at scale

In-depth knowledge of SEO SEM and conversion optimization techniques

Strong analytical mindset with data-driven decision-making ability

Experience working in a fast-paced target-driven environment

Excellent communication coordination and problem-solving skills

Key Skills:

Performance Marketing

and nbsp;Paid Ads (Google and amp; Meta)

SEO and amp; Organic Growth

Conversion Optimization

and nbsp;Social Media Strategy

Data Analytics and amp; Reporting

E-commerce Marketing

CRM and amp; Retention Marketing

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To Apply and nbsp;Share your resume at

Mail :

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