Digital Marketing Head
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Job Summary
JOB DESCRIPTION
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Digital Brand Positioning: Develop and maintain a premium digital identity. Oversee the brands narrative across all digital touchpoints (Website SEO Social Media and Performance Marketing) to ensure it resonates with a luxury-conscious audience.
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Store & Product Launches: Design and execute comprehensive digital launch strategies for new retail outlets and seasonal product collections. This includes geo-targeted advertising and lead-generation campaigns to drive in-store footfall.
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Brand Ambassador Management: Collaborate on digital content strategy involving brand ambassadors. Responsible for maximizing the digital reach of these associations through influencer marketing and high-engagement social media campaigns.
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Performance & Analytics: Monitor and report on all digital KPIs to the CXO. Optimize marketing spend (ROAS) and provide data-backed insights to refine the overall marketing strategy.
