Digital Marketing Head

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

JOB DESCRIPTION

Digital Brand Positioning: Develop and maintain a premium digital identity. Oversee the brands narrative across all digital touchpoints (Website SEO Social Media and Performance Marketing) to ensure it resonates with a luxury-conscious audience.
Store & Product Launches: Design and execute comprehensive digital launch strategies for new retail outlets and seasonal product collections. This includes geo-targeted advertising and lead-generation campaigns to drive in-store footfall.
Brand Ambassador Management: Collaborate on digital content strategy involving brand ambassadors. Responsible for maximizing the digital reach of these associations through influencer marketing and high-engagement social media campaigns.
Performance & Analytics: Monitor and report on all digital KPIs to the CXO. Optimize marketing spend (ROAS) and provide data-backed insights to refine the overall marketing strategy.

JOB DESCRIPTION Digital Brand Positioning: Develop and maintain a premium digital identity. Oversee the brands narrative across all digital touchpoints (Website SEO Social Media and Performance Marketing) to ensure it resonates with a luxury-conscious audience. Store & Product Launches: ...