Employer Brand Lead Southeast Asia

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The opportunity:

As the Employer Brand Lead for Southeast Asia (SEA) youll champion region-wide plans that bring our Global Employer Brand strategy to life. Youll be responsible for driving excellence and making the strategy culturally relevant for the diverse talent market needs across three major workstreams: branding & recruitment marketing employee social advocacy and university relations. Across the SEA market youll partner with various stakeholder groups and the EB function to translate business recruitment goals into initiatives that position us as a destination employer and aid in talent attraction. This is both a strategic and execution-based role so it is perfect for a storyteller and hands-on leader who likes to see projects end-to-end. For our part we offer an opportunity for you to shape how our brand shows up for millions of candidates supporting a brand that is making a difference while working with fantastic colleagues in a truly global landscape.

How youll make an impact:

• Deliver the global EB center of excellence strategy and direction within your market and collaborate directly with business units functions and regions to ensure market relevancy
• Establish a cohesive market plan across the entire regional hub ensuring workforce plan and local realties are integrated
• Partner across the global stakeholder groups talent acquisition capability & workforce planning CoE and EB function to translate business recruitment goals into EB initiatives to drive awareness engagement and applications.
• Design and manage end-to-end integrated EB marketing campaigns including campaign strategy ideation creation deployment testing optimization analysis and reporting.
• Actively foster an employer brand ambassador community within your geographical hub
• Plan manage and execute with supporting partners the annual university relations calendar
• Create and manage social media content across multiple channels with agency support
• Contribute to the global EB community by executing global projects co-leading new initiatives and sharing your knowledge with teammates
• Bring a person-first inclusive mindset to every initiative

Your background:

• Demonstrated successful experience leading employer brand initiatives and/or marketing and/or communications in a large global and matrix organization
• Excellent English both written and verbal
• Proven track record in developing and executing performance-based multi-channel marketing campaigns integrating digital touchpoints and events
• Experience with social media content creation and managing a content calendar
• Strong project management: ability to ideate plan and manage multiple EB projects in complex organizations
• Experience consulting with senior business leaders to translate recruitment goals into EB outcomes
• Growth mindset with a core belief that diversity collaboration great innovation

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