Web Analytics & Digital Marketing Intern

Start your marketing career at AMA!

The Opportunity

*** 4-month internship with a projected start date of May 4th ***

As a Web Analytics & Digital Marketing Intern youll support AMAs Web & Digital Performance team by helping keep our web analytics program clean consistent and reliable while also contributing to SEO/GEO (Generative Engine Optimization) and discoverability support. This role is ideal for someone who enjoys working with data documentation and practical optimization tasks that help marketing teams make confident decisions.

This is your chance to apply your fresh skills learn from experienced professionals and gain hands-on experience across diverse marketing disciplines. Youll collaborate with various marketing teams and stakeholders to support a variety of AMAs business units. Youll create inspiring work that will contribute to AMAs Centennial vision of protecting what matters most to Albertans.

A Place to Belong

AMA is more than a workplace; its a family. Together we help protect the things that matter most to our more than one-million memberseverything from roadside safety to retail savings food security to childhood well-being. And with operations that span automotive registries travel insurance and more the opportunities to grow with us are almost limitless!

Building on a century of proud service in Alberta communities were passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team youll enjoy:

• A wage of $20/hour
• Employee-exclusive discounts on travel insurance memberships and more.
• Vacation earnings are paid out with each pay period.
• Valuable working experience with one of the largest in-house marketing teams in Alberta.
  

Who You Are

• Strong attention to detail and analytical thinking
• Ability to learn new tools quickly and independently
• Comfortable working with data and asking why behind performance trends
• Clear communicator able to explain findings in plain language
• Proactive organized and comfortable juggling multiple requests
  

How Youll Make an Impact

Web Analytics (Primary Focus)

• Support analytics standards and governance (GTM naming conventions event/variable documentation clear metric definitions)
• Assist with analytics clean-up (identify legacy/unused tracking flag inconsistencies support updates)
• QA and validate tracking and templated dashboards (ensure metrics filters and definitions align with standards)
• Help enable self-serve analytics for marketers (documentation dashboard support what this metric means guidance)
• Support behavioral tools (e.g. heatmaps/session replays) by setting up examples and documenting best-use guidance
• Complete simple guided analysis tasks (trend checks page/channel summaries basic data sanity checks) and support data prep/validation
  

SEO / GEO / Discoverability (Integrated Support)

• Assist with keyword research and organization (topic lists clustering basic page mapping inputs)
• Contribute to on-page optimization resources (templates checklists and content brief inputs)
• Help document technical SEO best practices and QA checklists to support consistent execution
• Support organic performance reporting (simple recurring summaries for priority pages/topics)
• Research and document digital PR authorship and credibility best practices that support modern search and AI-driven discovery
  

Tools Youll Use

• Google Analytics (GA4) Google Tag Manager (GTM) Looker (dashboards/reporting)
• Excel/Google Sheets Microsoft Clarity Miro
• Teams/SharePoint and internal templates/documentation
  

What Youll Learn

• Practical analytics fundamentals: governance QA dashboard validation and reliable measurement
• SEO and discoverability basics: keywords on-page optimization technical SEO documentation credibility signals
• How to translate best practices into usable checklists templates and self-serve resources
  

Skills & Capabilities Developed

• Web and digital analytics fundamentals
• Data analysis and interpretation for business decision making
• Dashboard design and reporting best practices
• Cross platform data validation and troubleshooting
• User journey analysis and UX insight generation
• Stakeholder communication and presentation of insights
• Analytics governance and documentation standards
• Foundational SEO and GEO skills to strengthen discoverability across search engines and emerging AI-driven experiences
• Content marketing best practices
  

What You Bring to the Table

• Currently enrolled in or recently graduated from Marketing Business Analytics Commerce or a related program
• Strong attention to detail and comfort working with data and documentation
• Clear communicator who can explain findings in plain language
• Organized proactive and able to manage multiple tasks in a fast-paced environment
• Interest in digital marketing analytics UX/optimization and SEO/discoverability
  

Belonging Matters Here

AMA is committed to providing an inclusive respectful and accessible environment. If you require an accommodation at any time during our recruitment process please contact . Well work with you feel supported throughout your journey with us.

WORK MODEL:

We thank all applicants for their interest; however only those selected for an interview will be contacted.