Marketing Manager Media Measurement & Analytics

The Data Driven Customer Experience (DDX) team is seeking a Media and Analytics expert that will serve as a key partner to our Marketing Communications and Brand Marketing teams across the Global Architectural Division. This Manager will lead a team of media measurement and analytics experts within DDX organization to design deliver and scale omnichannel measurement programs that quantify media effectiveness inform investment decisions and drive customer experience improvements that grow sales and market share. This role combines people leadership stakeholder partnership advanced analytics (including media mix modeling) and operational ownership of reporting and data pipelines.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Companys staff employees and business relationships.

This role is not hybrid/remote it reports to our Cleveland Ohio Global HQ.

CORE RESPONSIBILITIES AND TASKS:

Measurement Strategy and Stakeholder Partnership:

• Partner with marketing Global Architecture Marketing brand teams agencies and other stakeholders to translate omnichannel campaignobjectivesinto measurable KPIs and analytic plans; document measurement approaches and deliver results aligned to business goals.

Dashboards Reporting and Storytelling:

• Design andmaintainexecutive and operational dashboards that surface key findings trends and recommendations; present insights to stakeholders at all levels with clearaction-orientedstorytelling.

Cross ChannelData Collection and Analysis:

• Oversee collection integration and interpretation of data from social platforms retail and publisher partners websites mobile apps ad servers and CRM; ensure data quality governance and reproducible analytic workflows.

Measurement Strategy and Stakeholder Partnership:

• Partner with marketing Global Architecture Marketing brand teams agencies and other stakeholders to translate omnichannel campaignobjectivesinto measurable KPIs and analytic plans; document measurement approaches and deliver results aligned to business goals.

Media Mix Modeling Ownership:

• Manage and execute media mix modeling (MMM) programs across Global Architecture Marketing including model design data ingestion validation scenario testing and translating model outputs into actionable budget and channel recommendations.

Competitive and Market Intelligence:

• Monitor market conditions competitor activity and emerging measurement technologies; recommend updates to measurement strategy testing agendas and tooling tomaintaincompetitive advantage.

Innovation and Continuous Improvement:

• Keep the team current on industry trends (incrementality testing clean rooms identity solutions privacy changes) pilot new methods and vendors and institutionalize learnings into the measurement roadmap.

Team Leadership and Development:

• Lead coach and grow a team of media analystsset prioritiesallocateresources and ensurehigh qualitytimelydelivery of measurement projects and insights.

Required:

• Bachelors degree in marketingStatistics Economics Data Science Marketing Analytics or relatedfield
• 7 years in marketing analytics media measurement or related analytics roles with 3 years managing teams orcross functionalprograms.
• Demonstrated leadership experience including the ability to mentor and develop a high-performing building team capability mentoring analysts andestablishingrepeatable processes and SLAs.
• Proventrack recordof stakeholder management across marketing agencies and executive teams; excellent presentation and storytelling skills.
• Excellent communication skills with the ability to translate technical findings into actionable recommendations for non-technical stakeholders.

Technical Skills:

• Demonstrated ownership of media mix modeling incrementality testing or multitouch attribution at scaleacross both traditional and digital media channels.
• Experience with BI and dashboarding tools (Power BI Tableau Looker) and with data visualization best practices.
• Familiarity with ad tech and analytics platforms (DSPs ad servers GA4 Adobe Analytics) social listening tools and retail media networks.
• Experience with data management and visualization tools such as Snowflake MicroStrategy Funnel Tableau Google Data/LookerStudioand Funnel.
• Experience with social media analytics including pulling metrics for Facebook-Instagram TikTok Twitter Pinterest LinkedIn Reddit and othersutilizingnative platforms and social media aggregation tools experience with Sprout Social and/or Sprinklr is a plus.

Preferred:

• Masters Degree
• Prior experience in CPG retailB2Band B2Cmarketing environments.
• Hands-on experience with vendor partnerships for MMM or advanced incrementality platforms.
• Familiarity with cloud data platforms (Snowflake)and orchestration tools.