Regional Business Manager (East Of England)

About Abbott

Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Within Abbott Diabetes Care (ADC) we are reshaping diabetes management through our FreeStyle Libre ecosystem and a growing portfolio of digital and connected solutions that improve outcomes for people living with diabetes.

The Role

We are seeking a Regional Business Manager to lead develop and grow a highperforming regional sales team within Abbott Diabetes Care. This is a fieldbased leadership role with responsibility for sales revenue margins pricing negotiations market access and NHS account management across the East of England.

Reporting to the UK Sales Director you will set and deliver regional strategy aligned to national priorities anticipate market change and drive growth of the Abbott Diabetes FreeStyle Libre ecosystem.

Key Responsibilities

Commercial & Strategic Leadership

• Own and deliver regional sales revenue margin and pricing responsibilities in line with targets agreed with the UK Sales Director

• Develop and execute a regional sales strategy aligned to national objectives and evolving NHS priorities

• Lead regional business planning forecasting budget management and data analysis

• Secure optimal market access through targeted engagement with key decisionmakers payors gatekeepers and KOLs

• Lead endtoend tender and formulary processes

Sales & Account Management

• Lead the ADC account management process for key regional accounts

• Coordinate resources planning and activity to maximise sales growth advocacy and brand presence

• Maintain personal ownership of strategic accounts to ensure sustained market access and growth

People Leadership & Development

• Lead coach and develop a regional field sales team to build capability accountability and performance

• Conduct regular field visits to enhance selling skills product knowledge and diabetes expertise

• Drive high standards of performance management and continuous learning

• Recruit deploy and redeploy team members as required to meet business needs

CrossFunctional & Business Leadership

• Partner with marketing commercial operations and brand teams to ensure effective campaign development and execution

• Contribute to businesscritical projects on behalf of Abbott Diabetes Care

• Ensure effective management and compliant use of FOC stock

• Represent the regional sales leadership function in wider UK business initiatives

Required Qualifications & Experience

Education

• Degree or Masters qualification or significant experience within:

  • Medical Devices

  • Pharmaceuticals

  • Healthcare / NHSaligned environments

Experience & Capability

• Proven success in sales leadership and regional management roles

• Strong understanding of NHS structures initiatives and decisionmaking processes

• Highly effective coach communicator and presenter

• Confident negotiator with strong commercial and analytical skills

• Excellent prioritisation organisation and timemanagement capabilities