Director, Commerce

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact

Reporting of the role:This rolereports to theHead of Media Practices& worksclosely with Headofecommerce WPP MediaAPAC

Role Description

The Director of ecommerce brings thought leadership in full funnel commerce strategy and planning ecommerce campaign management DTC and retail media expertise to the WPP Media delivering best-in-class solutions across our client teams.

This role will understand the capabilities of commerce platforms including retail media networks and AdTech partners and willassistin solving complex business problems through simplified POVs. The role willidentifyproduct process or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients.

This role will have the opportunity to work across multiple client accountsAffiliateand influencer marketing teams performance marketingretail tech and analytics partners and support highly dynamic cross-functional project role is designed to deliver Commerce strategic support to our clients andWPP clientteams. The roleis responsible foroperationalizing best practices developing commerce solutions and delivering client businessobjectives.

Job Responsibilities:

Strategic Leadership:

• Champion the adoption ofWPPCommerce across existing and new business

• Supportclientteams (investmentperformanceplanningdata and analytics) to deliver comprehensive solutions thataccomplishclients businessobjectives.

• Support the integration between commerce and brand media to develop end-to-end mediastrategyfor clients.

• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.

• Assistin developing commerce and retail media content for the organization including educational trainings POVs and frameworks.

• Develop robust partnerships with keymarketplaces (Lazada Shopee etc.) affiliates (shopback involveasiaetc.)other retail partners (Foodpanda Grab etc.)

• Define priorities targets and budgets adapting global playbooks and guidelines into actionable local plans.

• Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integratedigital/non-digitalretail media formats into overall client campaigns.

Client Success:

• Collaborate closely withclientteams to execute best-in-class campaigns aligned with clientobjectives.

• Consult with agencies and clients translating business briefs into actionable retail media strategies.

• Drive performance acrossmarketplaceaccounts ensuring alignment with broader commerce strategies.

• Design measurement frameworks forall retail mediaformats considering factors like lift studies in-store traffic data and promotional code trackingto trackeffectiveness and client ROI.

Operational Excellence:

• Build and refine internal tools processes and reporting dashboards to streamline retail media operations enhance performance tracking and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients.

• Develop frameworks case studies and training materials to continuously elevate biddable commerce media buying.

• Proactivelyidentifyand evaluate emerging platform capabilities pilot new ad products and negotiate favourable partnership terms tomaintainour competitive edge.

• Develop and run training program to raise group capability across key Commerce capability.

Commercial

• Take ownership on pipelining forecasting and delivery of group Commerce solutionsand projects.

• Provide accountability across the assigned Group for commercial outcomes of all projectsproductsand services.

• To report against the business growth targets working closely with the client and market leads to deliver them.

What it takesto be successful

• Expert knowledge on the Retail landscape and relevant topics within the industry

• Be a strategic problem solver with the ability to understand client business challenges and develop creative effective & measurable solutions.

• Agile and collaborative approach to designing and developing capabilities with strong sales business and commercial acumen.

• High-level stakeholder management capabilities who can influence a diverse range of teams and individuals.

• Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders is a much.

• Experienced trainer having worked with marketing teams to deliver learning & development programs.

• Strong data & tech partner management capabilities with established relationships in place with key partners

• Highly organised detail orientated QA-focused withdemonstratedproject management capabilities.

• Ability to work in a matrix organisation managing complexity and challenges.

• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently.

• Deep understanding of retail commercial elements such as profit margin inventory levels forecasting and demand planning to inform media decisions.

• 10 years of experience inecommerce/retail strategy partner managementecommerce campaignmanagementand client relationship management

• Experience in campaign management and optimization across multiple retail platforms (Lazada ShopeeFoodpanda Criteo Google MetaTiktokshopetc.).

• Experience with retail bid management platforms such asPacvueor Skai

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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