Marketing Director

MARKETING DIRECTOR CLUB PILATES OF NORTH HOUSTON / TMCP FITNESS INTERNATIONAL

Location: Houston Texas (Full-Time In-Office)

THE OPPORTUNITY

Club Pilates of North Houston(CPNH) is one of the top-performing Club Pilates operators in the United States with multiple studios consistently ranking among the highest in Texas and nationally. CPNH has been recognized as a2025 Inc. 5000 award winnerand a2026 Inc. 5000 Top 100 Southwest Region honoree reflecting its rapid growth operational excellence and market leadership.

TMCP Fitness Internationalis the Master Franchisee for Club Pilates across six European countries(France Ireland Switzerland Belgium Luxembourg and Monaco) responsible for scaling the brand internationally through franchise development operational excellence and brand leadership.

Together CPNH and TMCP represent a unique platform that combines:

• Best-in-class domestic studio operations

• International franchise expansion

• A mission-driven focus on changing lives through fitness

We are seeking aMarketing Director to lead brand growth communications and performance marketing across this integrated platform. This is a high-visibility leadership role with direct impact on:

• Studio performance in Houston

• Training and education platform growth

• International brand alignment and expansion

• Development of premium lifestyle experiences such asViveLe Pilates

WHY THIS ROLE IS SPECIAL

• Proven platform not a turnaround. You are stepping into a business already performing at the top of the system with the opportunity to elevate rather than fix.

• Domestic scale international expansion. Few roles offer the ability toimpactboth a high-performing U.S. portfolio and an actively scaling European franchise platform.

• Build something beyond studios. From the Houston Training Center toViveLe Pilates this role shapes not just marketingbut experiences education and brand evolution.

• Direct access to leadership and strategy. You will work closely with ownership and executive leadership influencing decisions at both operational and strategic levels.

• Create a world-class brand standard. Opportunity to help define and scale a premium consistent experience across multiple markets and cultures.

• Mission-driven growth. The focus is not just performanceitsaboutchanging lives building teams and creating opportunities for others to succeed.

ROLE OVERVIEW

Our Marketing Director will own and lead all aspects of marketing strategy execution and communications across a multi-unit multi-market fitness platform. This individual must be equally strong in:

• Performance marketing and lead generation

• Brand storytelling and communications

• Operational execution across multiple locations

• Strategic alignment across domestic and international teams

International responsibilities are primarilyliaison-based ensuring alignment with European marketing teams and supporting consistency in brand standards and go-to-market execution.

KEY AREAS OF RESPONSIBILITY

Multi-Unit Growth & Performance Marketing

• Drive membership growth lead generation and classutilizationacross all studios

• Oversee paid media (Meta Google) CRM systems and digital funnels

• Optimizeconversion across the full member journeyfrom lead to long-term retention

• Establish clear KPI dashboards and performance accountability

Communications & Brand Leadership

• Own internal and external communications across CPNH and TMCP

• Develop consistent elevated messaging across:

• • Studios

• • Franchise partners

• • International markets

• Support executive-level communication storytelling and brand positioning

• Ensure all touch points reflect apremium world-class brand standard

Training Center Marketing (Houston)

• Lead marketing strategy for the Houston Training Center

• Drive instructor recruitment program awareness andutilization

• Position the training center as acenter of excellence for Pilates education

• Align closely with education leadership to elevate instructor quality and pipeline

ViveLe Pilates Signature Experience

• Lead the marketing and growth ofViveLe Pilates TMCPs international travel program

• Drive demand through compelling storytelling targeted campaigns and member engagement

• Position the program as apremium lifestyle extension of the Club Pilates brand

• Coordinate messaging across domestic studios and international markets

International Marketing Liaison

• Partner with European marketing teams across TMCP territories

• Ensure alignment in:

• • Brand standards

• • Campaign execution

• • Studio launch strategies

• Support international development efforts through shared best practices and scalable marketing frameworks

Local Studio Marketing & Community Engagement

• Oversee grassroots marketing partnerships and local activation strategies

• Support studio openings pre-sales and community-based initiatives

• Build relationships with local businesses influencers and wellness communities

Brand & Content Strategy

• Maintain consistency in brand voice visual identity and storytelling

• Oversee content strategy across:

• • Social media

• • Instructor storytelling

• • Member journeys

• Ensure alignment with Club Pilates brand standards while elevating execution

Leadership & Cross-Functional Collaboration

• Lead internal marketing resources agencies and external partners

• Collaborate closely with:

• • Regional leadership

• • Studio teams

• • International counterparts

• Manage budgets andallocateresources based on ROI and growth priorities

CANDIDATE PROFILE

We are seeking a leader who combinesanalytical rigor with creative vision and who thrives in a fast-paced entrepreneurial environment.

Required Experience

• 5 years in marketing leadership roles within:

• • Boutique fitness

• • Franchising

• • Multi-unit retail or service environments

• Proventrack recordof:

• • Driving lead generation and membership growth

• • Managing multi-location marketing strategies

• • Executing performance marketing campaigns with measurable ROI

• Strongexpertisein:

• • Digital advertising (Meta Google)

• • CRM systems and lifecycle marketing

• • Data analysis and KPI management

Core Capabilities

• Strategic thinker with strong execution discipline

• Exceptional communication and brand leadership skills

• Data-driven decision-making with a performance mindset

• Ability tooperateacross bothlocal execution and global alignment

• Strong leadership presence with cross-functional influence

Preferred Experience

• Experience with Club Pilates or similar boutique fitness brands

• Exposure to franchise systems and compliance structures

• Experience working with or supporting international markets

• Fluency in French (highly preferred)to support collaboration with European teams

• Passion for fitness wellness and member experience

SUCCESS MEASURES

• Increasedlead generation across studios

• Cost per lead and conversion efficiency

• Training center enrollment andutilization

• ViveLe Pilates participation and revenue contribution

• Brand consistency and execution across all markets

• ROI on marketing investments

WORK ENVIRONMENT

• Full-time in-office role based in Houston TX

• High-performance entrepreneurial culture

• Direct collaboration with executive leadership

• Multi-location operational oversight