Director, LSR

STRATEGIC BUSINESS PLANNING

Develop long-term strategies and specific initiatives for the LSR channel including overall company direction focus areas key customers market parameters and resource allocation.

Take full ownership of the national LSR sales pipeline from Stage 1 through Stage 5.

Lead the annual business planning process for the LSR key accounts team including all channel programming initiatives and tactics.

Own and manage trade investment budgets in CPM and consistently evaluate ROI to guide future spending decisions.

Identify unique sales levers to maximize sales growth and allocate resources to implement them.

Aggregate and analyze large volumes of complex data quickly and translate that data into clear actionable plans.

Allocate resources to strategically important customers where the investment delivers the highest return.

Conduct post-promotion analysis after all programs to evaluate their effectiveness and execution.

OVERSEE AND EXECUTE NATIONAL ACCOUNT MANAGEMENT

Builds strong mutually beneficial relationships with key decision-makers and stakeholders at top LSR chains.

Negotiates contracts to drive execution and programming while maintaining appropriate spend per case.

Leads all JBP strategy and collaborates with Finance to ensure funding is appropriate for the business plan.

Tailors presentations using business insights to address customer needs and secure execution and programming.

Develops account-specific programs (e.g. LTOs staff incentives) that are relevant to each account and drive volume.

Conducts business reviews and holds partners accountable for delivering on agreed-upon execution and programs.

Ensures all team members effectively use CPM and all other administrative tools provided and required to manage their business.

Ensures CPM and all forecasting are updated and accurate each month.

Participates in relevant trade shows and conferences.

STAKEHOLDER ALIGNMENT & PARTNERSHIP

Build strong relationships and credibility across the organization to influence and drive key initiatives.

Work with HQ On-Premise Marketing Trade Marketing and Brand Marketing to develop custom account programs that align with established standards.

Communicate with key regional stakeholders to drive execution and both provide and receive feedback on accounts and programs.

Conduct regular reviews with regional leaders to assess program results and discuss plans for the remainder of the year.

Work closely with the Finance team to ensure that all negotiated terms are followed and properly approved.

LEADERSHIP COACHING AND DEVELOPMENT

Build develop and lead a large geographically dispersed team. Ensure career development for the entire team by providing timely specific and direct feedback and coaching.

Assist National Account Managers in developing effective programs and monitor their execution.

Coach educate and motivate direct reports to increase productivity.

Spend sufficient time with the team both in the office and in the field to implement and execute Red Bull standards.

Lead the team in developing thoughtleading initiatives and insights that influence national strategy.

Use appropriate communication methods to keep distributor partners informed about national account programs and initiatives.

Qualifications :

10 years of on-premise sales experience with a preferred emphasis and proven track record in LSR.

5 years of people management experience with the ability to provide actionable feedback and effective coaching.

Strong analytical skills with the ability to evaluate and use business insights to shape strategy and execution.

Excellent communication presentation and negotiation skills.

Creative solutions-oriented mindset.

Self-motivated with an entrepreneurial approach and the ability to work independently.

Proficient in Microsoft Excel and PowerPoint.

Accountable to both myself and all stakeholders.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $156000 - 234000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time