Lead Consumer Marketing
Job Summary
Lead bold data-led consumer marketing that scales Visas brand preference and usage across priority consumer segments. This role sits at the intersection of brand issuers ecosystem partners and media driving high-impact B2C and B2B2C programs at network scale.
What Youll Do:
- Own and deliver integrated consumer marketing strategies that build brand love and drive card usage.
- Lead B2C & B2B2C campaigns in close partnership with issuers platforms and ecosystem partners.
- Translate consumer insights into scalable executions across brand digital CRM sponsorships and moments that matter.
- Operate comfortably in a highly matrixed global network influencing without authority.
- Track optimize and clearly communicate business impact ROI and brand health.
Why Visa Build work that reaches millions moves commerce and shapes how the world payswith the scale ambition and brand power that only Visa offers.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
1011 years of consumer marketing experience with prior network marketing exposure (payments telecom platforms or scaled ecosystems).
Strong understanding of issuer-led partner-driven gotomarket models.
Proven ability to build brands while driving measurable growth.
Sharp strategic thinking with hands-on execution bias.
Confident stakeholder leadership across senior internal and external partners.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more