Group Brand Manager- Immunotherapy

**Roles & Responsibilities**

• Drive strategy and execution for 3-4 key indications within the immunotherapy portfolio ensuring alignment with Annual Operating Plan and revenue targets.
• Partner with the medical team to develop comprehensive indication positioning strategies and create discussion guides for the sales force to enhance product knowledge and competitive positioning.
• Develop and deliver training programs for the sales team including product manuals and competency assessments conducted at regular intervals to ensure consistent messaging and effective rebuttals.
• Lead branding and promotional initiatives by conducting market research defining positioning strategies and collaborating with advertising agencies to execute integrated marketing campaigns that support business objectives.
• Identify design and execute Continuing Medical Education (CME) programs by engaging key opinion leaders and healthcare professionals fostering strong relationships that enhance brand visibility and credibility in the market.
• Monitor market trends competitor activities and sales performance metrics to inform strategic decisions and optimize portfolio performance.
• Manage allocated budgets effectively ensuring optimal resource allocation and cost control across all brand initiatives.

Qualifications :

Educational qualification-A graduate degree in any Science stream 

Minimum work experience- 6-8 years of experience in Product Management in pharmaceutical

Skills & attributes
Technical Skills 
Oncology background is mandatory & preferably immunotherapy

Understanding of Indian Pharmaceutical industry- competition customer behaviour and prescription habits.
Strategic mindset to develop and implement long-term product strategies that align with the companys overall business objectives.
Analytical skills to assess market trends competitor activities and customer needs for the products in the portfolio.
Financial management skills to develop and manage budgets allocate resources effectively and optimize cost control for the product portfolio.
Excellent communication skills to convey complex scientific and medical information to diverse audiences including healthcare professionals internal teams and stakeholders.
Ability to analyze market data clinical trial results and sales performance to inform decision-making and product portfolio strategies.
Ability to adapt to changes in the pharmaceutical market including advancements in therapies healthcare policies and regulatory updates.
Behavioral Skills:
Proactive and visionary mind-set
Strong networking skills
Effective people management abilities
Adaptability and change management skills
Strategic orientation and decision-making capabilities

Additional Information :

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently we rank among the top 5 in oncology anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at Work :

No

Employment Type :

Full-time